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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. That trend must change, and it’s up to companies to change it.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo.

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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

Over the last decade, retail brands like H&M, Zara and Urban Outfitters have anticipated this trend and launched apps to keep up with the ecommerce boom — a smart move considering it’s predicted that m-commerce (or mobile commerce) will account for 40.4% of ecommerce sales in 2024.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

Better and more meaningful data can often be gathered on the backend to respond directly to consumer behavior and help improve the product’s performance. But for those promotions to accurately target the right consumers at the right time, CPG companies need data and analytics to better understand shifting consumer trends.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Boomers Making Major Renovations.