Optimizely

APRIL 2, 2020

Our goal is to help marketers take charge and feel in control of their brand, even while so much happening in the world is outside of their control. We are sharing these trends on regular intervals, to help marketers continue doing what they do best. We’re always on the lookout for new ideas and new ways to help marketers.

Food and Beverages 195

Food and Beverages Marketing Outdoor Recommendation 195

ROI Revolution

AUGUST 10, 2023

The beauty industry has become highly competitive as new brands enter the space, especially in the age of convenient online shopping and social media influencers. Buyers have a huge variety of products to choose from these days – so, how do make your brand stand out with marketing for the beauty industry?

SEO 78

SEO Marketing Social Media Information 78

Forrester eCommerce

FEBRUARY 14, 2023

In 2023 the software industry will continue to grow and expand its share of the overall tech market spend; however, challenges exist. Growth alone is no longer enough, as shifts in investment capital are forcing new emphasis on managing profits and operational costs.

Operations 195

Operations Management Marketing 195

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Fashion Resale. Social Commerce.

Fashion 290

Fashion Social Media Consumer Clothing 290

Retail TouchPoints

APRIL 15, 2024

Giana is asking for damages and injunctive relief against the alleged “ industrial-scale scheme of systematic, digital copyright infringement of the work of small designers and artists.” Shein supplements its electronic data-mining system with online research and industrial surveillance of its retail competitors.

Social Media 147

Social Media Fashion Electronics Jewelry 147

Retail TouchPoints

SEPTEMBER 29, 2021

While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business. What Makes Subscriptions Appealing?

Subscription 286

Subscription Payment Services Payments Automotive 286

Wiser

FEBRUARY 23, 2024

This equilibrium is key to ensuring that a brand maintains its premium status without succumbing to the pressures of market-driven price slashing. Understanding the challenges faced by retailers, as well, in synchronizing promos and adjusting to rapid price changes is crucial for building successful omnichannel relationships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Forrester eCommerce

APRIL 14, 2021

Well, you are seeing the open salvos in an arms race in industry-focused tech as this combination of financial factors make the technology market prime for consolidation. Strong balance sheets exist across the titans of tech. What does it all mean? billion in an all-cash transaction.

Technology 361

Technology Marketing B2B Customer 361

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 257

Marketing Technology Recommendation Management 257

Digital Doughnut

JANUARY 12, 2023

Email marketing is an effective way to build long-term relationships with customers in the healthcare industry. It's a unique marketing channel that can build trust and deliver your services directly to potential new customer.

Marketing 105

Marketing Channel Customer B2C 105

Forrester eCommerce

AUGUST 2, 2023

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? And industry variability with no one-size-fits-all model? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now.

B2C 195

B2C Operations Marketing Consumer 195

Digital Doughnut

MARCH 4, 2024

Explore why digital marketing is outpacing other industries in 2024, driven by increased digital consumption, technological advancements, and changing consumer expectations.

Other 52

Other Marketing Technology Consumer 52

Retail TouchPoints

JULY 5, 2023

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact.

Merchant Services 274

Merchant Services Payment Services Payments Retail 274

Forrester eCommerce

MARCH 31, 2022

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370

Marketing B2C B2B 370

Retail TouchPoints

AUGUST 17, 2023

This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. Three in four CEOs across industries believe that competitive advantage will depend on who has the most advanced generative AI.

Consumer 232

Consumer Payment Services Food and Beverages Supplies 232

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Retail TouchPoints

SEPTEMBER 1, 2023

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. But now, with a more dispersed distribution, it has become increasingly tricky to allocate marketing budgets effectively.

Retail 242

Retail Consumer Marketing Fulfillment 242

Digital Doughnut

MARCH 4, 2024

Explore why digital marketing is outpacing other industries in 2024, driven by increased digital consumption, technological advancements, and changing consumer expectations.

Other 52

Other Marketing Technology Consumer 52

Retail TouchPoints

SEPTEMBER 1, 2023

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. But now, with a more dispersed distribution, it has become increasingly tricky to allocate marketing budgets effectively.

Retail 245

Retail Consumer Marketing Fulfillment 245

Optimizely

MAY 29, 2019

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram. But that is changing.

Marketing 150

Marketing Magazine Books eCommerce 150

Forrester eCommerce

SEPTEMBER 29, 2021

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

Definition 370

Definition Marketing Management Operations 370

Retail TouchPoints

AUGUST 1, 2022

There are 54 million disabled Americans, making up the third-largest market segment. Ecommerce websites are among the hardest hit, making up 79% of all cases, surpassing all other industries. There is also a practical reason ecommerce is targeted more than other industries. No ecommerce company, no matter the size, is immune.

Retail 276

Retail Multichannel Webinar eCommerce 276

Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. And when you look at these results by industry, there are more variances. We focused on five key metrics important to evaluating email marketing success. Click rate.

Food and Beverages 156

Food and Beverages Beauty and Health eCommerce Marketing 156

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 323

Marketing Information Consumer Reference 323

Forrester eCommerce

MARCH 17, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.

B2C 358

B2C Marketing Retail Management 358

Retail TouchPoints

JULY 25, 2023

Serta Simmons Bedding (SSB) has named Charlie Eitel as its new CEO and Tim Oakhill as Chief Marketing Officer, effective immediately. Both Eitel and Oakhill held the same positions at Simmons Bedding, where Eitel also was Chairman. We wish her well in her future endeavors.”

Marketing 202

Marketing Retail 202

BigCommerce

SEPTEMBER 14, 2022

No matter what industry you’re in or where you’re from, you can’t talk marketing without mentioning Seth Godin. The Marketing…

Marketing 288

Marketing BigCommerce Events eCommerce 288

BigCommerce

JUNE 10, 2020

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect…

Marketing 391

Marketing eCommerce Marketing eCommerce 391

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

Marketing 290

Marketing Document Technology Management 290

Retail TouchPoints

AUGUST 20, 2021

But industry experts believe that the real power of these media networks lies within the four walls of the store. Panelists included: Steve Brown , VP of Marketing and Innovation, WestRock Co. ; Industry players overall agree that the store is not dying, it’s being reinvented and, by necessity, becoming more experiential.

Retail 320

Retail Supplies Webinar Omnichannel 320

Retail TouchPoints

MAY 10, 2022

of the Retail Innovation Conference started as a collaborative, intimate event for New York City-area retail executives, but it has expanded and evolved to meet the needs of the diversified and rapidly changing retail industry. Version 1.0 4,000 attendees from all corners of retail will be at the show May 10-12. Register here today.

Retail 260

Retail Internet Retail Events Omnichannel 260

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Media has shifted the marketing paradigm from the traditional reliance on TV. Communication Strategy is another area where global and local teams may clash.

Channel 78

Channel Management Social Media eCommerce 78