Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MAY 9, 2022

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In fact, 64.3%

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

MARCH 12, 2020

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

JUNE 27, 2023

An A/B test strategy was developed and executed in order to make data-backed recommendations to optimize Steiner Tractor’s website. million CTV impressions 55,800 website clicks from Display 3x higher than industry average click-through rate The customer journey is barely segmented anymore. . Explore the full story in the case study.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

MAY 11, 2021

Let’s settle down and take a closer look at what’s really happening and its true impact to paid search advertising. The digital advertising industry is leaning into user privacy like never before. Some details on different Google advertising platforms: Google Search App: No change! First-Party vs. Third-Party Cookies.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

ROI Revolution

OCTOBER 7, 2020

A client in the lawn care equipment industry wanted to improve profitability and grow sales on Amazon. The client came to ROI in search of a reliable partner to manage their account effectively and improve sales. The goal was to dominate Shopping & Search in their very competitive industry.

Improvements 88

Improvements SEO Apparel Download 88

ROI Revolution

MARCH 30, 2020

Ranging from 0% to 100%, the scores are “ an estimate of how well your Google Ads account is set to perform ,” and can be improved by applying Google-selected recommendations to your bids & budgets, keywords & targets, ad & extensions, and more. These recommendations are generally safe and can improve your account performance.

Recommendation 88

Recommendation Improvements Download Management 88

ROI Revolution

DECEMBER 7, 2021

Impacts from user privacy regulations and platform changes are forcing the industry to start relying on aggregated and anonymized measurement and data collection. Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions.

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 7, 2021

Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Modeling is already used widely in the industry today.

Customer Data 78

Customer Data Presentation Information Improvements 78

ROI Revolution

AUGUST 26, 2020

The holiday timeframe for this year will be different from any other we have experienced in the past, and some major industry changes must be kept in mind as we head into the last quarter of the year. Aside from COVID-19 impacting various industries, Prime Day will also occur much later than usual. Q4 Holiday Season Timeline.

Webinar 88

Webinar Fulfillment Marketing Events 88

ROI Revolution

MARCH 2, 2020

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). description. image_link. canonical_link (new).

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

Kissmetrics

APRIL 23, 2021

Would they recommend it? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. Did they like your service/product?

Definition 362

Definition Management Social Media SEO 362

Inflow Insights

MARCH 27, 2020

This added brand awareness can create more branded searches for your brand and products in Google, which helps signal to Google that they should associate your website with your brand. Including brand+keyword search terms like “ annemarie body lotion :”. This helps avoid wasting ad spend on irrelevant search queries.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

APRIL 21, 2020

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). description. image_link. canonical_link (new).

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ChannelAdvisor

AUGUST 4, 2017

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Alexa, read me this blog.”.

eCommerce 56

eCommerce Consumer Electronics Electronics Blog 56

ROI Revolution

JANUARY 9, 2020

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

Social Media 127

Social Media Shipping Costs Recommendation Mobile 127

Shopping Signals

MARCH 21, 2023

Tip Description 1 Use keyword research tools – Utilizing keyword research tools such as Google Keyword Planner or SEMrush will help you identify valuable keywords relevant to your industry which can be used in content creation and link building campaigns.

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

AUGUST 26, 2022

This is the GA4 attribution model that we recommend brands use. This model type disseminates fractional conversion credit based on data for each conversion event – organic, paid search, email, or direct. The recommended event data retention setting is 14 months. User and session data is not affected.

Events 78

Events Channel PPC Webinar 78

ChannelAdvisor

AUGUST 4, 2017

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Alexa, read me this blog.”.

eCommerce 40

eCommerce Consumer Electronics Electronics Blog 40

ROI Revolution

OCTOBER 28, 2022

The paid search advertising experts at ROI identified an opportunity for the brand to expand both retail and ecommerce targeting on YouTube. ROI worked with Road Runner Sports to determine the best budget allocation to both maximize revenue with lower-funnel efforts and drive upper-funnel brand awareness. ROI in Action.

PPC 78

PPC Recommendation Channel Operations 78

Kissmetrics

MAY 21, 2018

Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations. Influencer marketing gives your content a “stamp of approval” from someone your audience already values. If you’re in a niche industry, there are other forums you may want to take advantage of.

SEO 225

SEO Social Media Blog Channel 225

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

AUGUST 18, 2020

So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Ads in search engine results aren’t the only type of PPC advertising. Let’s get started!

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

SEPTEMBER 20, 2022

Ad customizers are still available with Responsive Search Ads. When Google Smart Shopping was the norm, ROI recommended that you set up and schedule your holiday-specific ad copy. Shoppers are keenly aware of the inventory and fulfillment issues that are straining shipping times across industries.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

SEPTEMBER 7, 2021

You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. Consider modifying the language to match user intent by relabeling these sections like “Additional Gift Options” or “One For You, One For Them.”.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

JANUARY 16, 2019

First, be sure to review Google’s requirements and recommendations for setting up a Smart Shopping campaign. Below you will see average daily metrics for the product category in a traditional Shopping campaign and a Smart Shopping campaign. What Are the Risks? As with any brand-new effort, it’s always wise to be cautious when testing it.

Recommendation 60

Recommendation Information Other Search Marketing 60

ROI Revolution

OCTOBER 5, 2022

If not, we highly recommend first setting up your GA4 property and reviewing some of the key concept changes, such as GA4 attribution , before jumping into the more minute details. We’ll discuss some of these recommended settings, along with where you can get additional details.

Events 15

Events Recommendation Blog Definition 15

ROI Revolution

NOVEMBER 2, 2021

You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. Consider modifying the language to match user intent by relabeling these sections like “Additional Gift Options” or “One For You, One For Them.”.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

OCTOBER 5, 2021

You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. Consider modifying the language to match user intent by relabeling these sections like “Additional Gift Options” or “One For You, One For Them.”.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Demac Media

FEBRUARY 15, 2018

That’s an incredible 9x the industry-at-large! Save your seat now by clicking here or the button below: Line Up of Industry Experts. Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online. Day 1: Customer Acquisition. Demac Media.

Webinar 31

Webinar Shopify Merchant Services Customer Retention 31

ROI Revolution

MAY 16, 2019

As the world continues to evolve for mobile – as mentioned in the GML Keynote , over half of the trillion yearly Google searches come from mobile – it’s only sensible that the Google Ads app would follow. With the new updates, users will be able to both create and edit responsive search ads from directly within the app.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

DECEMBER 2, 2021

You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. Consider modifying the language to match user intent by relabeling these sections like “Additional Gift Options” or “One For You, One For Them.”.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. Consider modifying the language to match user intent by relabeling these sections like “Additional Gift Options” or “One For You, One For Them.”.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

BigCommerce

JANUARY 9, 2018

Google has cornered nearly 80% of the web search market. This means that the search engine predicts a search query as it is typed. In addition to saving time, this implicitly also assures the shopper that they’re in the right place, since they are not the only one searching for this particular term, phrase or item.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

JULY 27, 2023

A: At ROI Revolution, we are big fans of Google Tag Manager (GTM) and highly recommend managing your tracking implementations through GTM. Here is great walk-through guide we highly recommend and here is a larger paid course if you are starting from scratch and would prefer a deep dive.

Document 78

Document Reference Channel Management 78