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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing. Conversely, the same survey revealed that only 25% of social media users bought a product directly in-app over the past three months — a promising figure, but still lagging behind retailer adoption.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. RTP: As someone in this industry, what is your opinion on the TikTok ban? -based owner.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. The cool new innovations shaping the commerce industry. The impact of social commerce in working with Gen Z and Generation Alpha. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping. There also seems to be a greater willingness among APAC consumers to buy directly through social media, in-app.

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How a Content Marketing Agency Drives eCommerce Blog Success

Groove

Other content types that are well worth leveraging include social media and video. Social media is a great way to reach customers in places where they already spend the majority of their time online, and v ideo content can be especially effective at driving engagement.

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