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TIBCO’s Acquisition Of Information Builders Signals More BI Market Consolidation

Forrester eCommerce

Today, TIBCO announced its intent to acquire Information Builders, Inc. IBI) — one of the oldest players in the market. The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Want to get the real sense of how far back IBI goes?

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BJ’s Names New Chief Information Officer

Retail TouchPoints

In her new role, Harve will be responsible for the strategic leadership and direction of the company’s information technology organization to drive business outcomes, optimize revenue growth and improve operating efficiencies. Harve will report to Bob Eddy, the retailer’s Chairman and CEO.

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IndiePet Simplifies Access to Enhanced Product Information

Retail TouchPoints

Manufacturers can register and publish their product information on Open Catalog at no cost, irrespective of whether or not they are Salsify customers. What’s more, the IndiePet Open Catalog equips smaller retailers to enhance their ecommerce presence with maximum efficiency.”

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Gepard Helps Brands and Retailers Ensure Product Information in Up-to-Date

Retail TouchPoints

Product information management platform Gepard has launched a feature called Digital Shelf Analytics. The software was designed to help manage content across syndication channels and marketplaces, different product data requirements and variations in local markets in order to ensure the information is accurate and up-to-date.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

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Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

Retail TouchPoints

There are many benefits to be gained from self-checkout system implementations, which is why it’s not surprising that the global market is expected to show a 16% CAGR between now and 2030. This is the only way to get a handle on the data deluge; it must be broken into smaller, bite-sized chunks.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.