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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing. Conversely, the same survey revealed that only 25% of social media users bought a product directly in-app over the past three months — a promising figure, but still lagging behind retailer adoption.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Leveraging Social Media Social media can promote SMS messaging sign-ups to boost engagement.

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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. -based owner. TikTok is appealing the ban on the grounds that it is unconstitutional, with a ruling expected by December.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Combating Brand Impersonation in the Digital Age

Retail TouchPoints

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. Why Cyber Criminals Pretend to be You In 2023, the FTC received 330,000+ reports of business impersonation scams. based scams.