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Call For Entries: Forrester Technology Awards, 2024

Forrester eCommerce

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

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BJ’s Names New Chief Information Officer

Retail TouchPoints

In her new role, Harve will be responsible for the strategic leadership and direction of the company’s information technology organization to drive business outcomes, optimize revenue growth and improve operating efficiencies. Harve will report to Bob Eddy, the retailer’s Chairman and CEO.

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Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Persado Helps Prevent Cart Abandonment with Emotion-Informed Messages

Retail TouchPoints

The solution is the next generation of Persado Motivation AI, a specialized class of enterprise generative AI technology designed to drive business outcomes.

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How Ambitious Brands Are Leveraging Composable Commerce

The reason for the struggle: an inflexible technology stack. This playbook will teach you about the best-of-breed tech at the foundation of a curated commerce suite and give you the information you need to deliver premium digital experiences in less time.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.

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Yodel appoints new Chief Information Officer

365 Retail

Yodel has appointed Simon Chave as its new Chief Information Officer to continue the business’ digital transformation journey following another successful year. He has an extensive career in technology, having spent 30 years leading an IT consultancy practice serving multiple industries prior to joining Yodel.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.