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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 334
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Brooks holds a B.A.

Marketing 279
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Marketing Unboxed: How Adore Me Attracts Subscribers

Optimizely

Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way. Subscription Marketing. Email Marketing.

Marketing 150
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Registration Is Live For The Retail Innovation Conference & Expo Event

Retail TouchPoints

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

Events 319
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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05.

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Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

Further findings include: Retail marketing spend was up 57%. In fact, marketing cost in EMEA grew by 57% in Q1 2017 in comparison to Q1 in 2016, with weeks as high as an 142% increase early in the year. New customers orders were down an average 2%. Customers converting from 1st-to-2nd-time buyers were down 9%.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research.

Marketing 354