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New research finds almost three quarters of customers will stop recommending a retailer following a poor delivery experience

Retail Technology Review

Poor delivery experiences will significantly impact on whether a recipient recommends a retailer, with almost three quarters (72.5%) of customers who shop online saying they are likely or very likely to stop recommending a retailer following a poor delivery experience.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

To make them as effective as possible, include product recommendations, top-rated gifts, purchaser-only special offers, callouts to sign up for your SMS program and anything else that may be of value to your brand. Speaking of automated emails, order confirmations are a great way to increase repeat orders. Plan for the Cyber Ten.

Marketing 315
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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

It can be all the information a brand needs to personalize their welcome messages with appropriate content, product recommendations, hero images, discounts or CTAs. Requesting simple pieces of information such as gender or primary interests is easy and non-intrusive. Consider Adding Extra Channels to Reach Subscribers.

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Digital Personalization

RTP blog

A hot topic in today’s retail environment, it has proven to be demonstratively effective, with 90% of customers stating that individualized experiences have an impact on their buying decision and 80% of retailers reporting that personalization has increased their revenue.

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Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

Monetate and Certona are respectively rated the #2 and #1 Personalization Providers according to the Internet Retailer Top 1000. Content recommendations (and content personalization). The platform lets you launch controlled experiments to test everything from creative, recommendations, messaging, and UI changes.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. Only at IRCE: Exclusive Internet Retailer Research on Marketplace Leaders, Laggards, and High-Growth Startups. Analysis of Exclusive Market Research From Internet Retailer.

eCommerce 100
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet. The Demise of the Third-Party Cookie. Meanwhile, TikTok is bypassing persuasion: the platform just let its users know that opting out of personalized ads was no longer an option.

Retail 264