Hancocks expands pick and mix range

By Éilis Cronin in Confectionery 21st April 2021

Confectionery wholesaler Hancocks has expanded its pick and mix range as “as Briton’s head back to the cinema, leisure outlets and enjoy days out”.

The range now includes several new mallow products – vanilla flavoured Kingsway Mallow Tube and Mallow Bears, Kingsway Mallow Filled Strawberries, and strawberry filled Marshmallow Pigs.

The wholesalers has also added Vidal Veggie Fizzy Slices and a range of packaging options, including a White Kraft Window Sweet Box and Kraft Brown Window Grip Seal Pouches in various sizes.

Chris Smith, marketing communications manager at Hancocks, said: “Our pick and mix range is always a popular choice for retailers and convenience outlets.

“As lockdown restrictions slowly begin to ease and more Britons get out and about, we are expecting to see their popularity grow.

“The new additions are great for traditional pick and mix displays but they can be used by customers in lots of other ways too.

“They are ideal as fun cake decorations, perfect to include in party bags for children and for online sweet retailers, an eye-catching addition to any gift jars and bags.”