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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

As a result, shopping during this period is not merely a leisure activity but a cultural norm. Partner with Chinese Influencers : Chinese consumers are very reliant on online recommendations from both their friends and Chinese influencers. It is unlikely that travel next year will be back to the pre-pandemic peak.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram.

eCommerce 252
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6 Marketing Traps You Can Catch Students With

RetailMinded

Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This fact demonstrates the huge popularity of social media as a communication and leisure channel among students.

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15 Powerful SEO Chrome Extensions

Kissmetrics

So you can read articles in your leisure time, even on its mobile app. The service recently launched a recommended feature (refreshed throughout the day) that shows articles based on your saved article sources and reading habits. You can save the recommended articles you like to your reading list by clicking on the save button.

SEO 363
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Delori Theme Review: Will This Be Your Next Shopify Theme?

Ecommerce Platforms

You can also add images, videos, and other media to reflect your brand's aesthetic. You can embed content directly from your social media, such as YouTube or Instagram, making Delori an excellent choice for Instagram sellers. Each layout allows you to add your social media links and sizing info, and customers can leave reviews.

Shopify 223