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The promotion is running until 18 April across packs of Diet Coke and offers shoppers the chance to win a two-month free trial of the magazine and newspaper subscription, as part of the company’s ongoing “Give Yourself a Diet Coke Break” campaign.
To be in with a chance of winning, shoppers will need to redeem a code found under the ring pulls or bottle caps of promotion Diet Coke packs, to be entered into an hourly prize draw.
Promotional packs include 300ml cans and 500ml bottles, as well as 10-packs of cans and two-litre bottles.
The promotion is being supported by a marketing campaign running across digital, out-of-home and social media, in conjunction with the “Give Yourself a Diet Coke Break” TV and radio advert.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “Taking a break is one of the most frequent consumption occasions for Cola brands, and it has been aligned to the Diet Coke brand for nearly three decades.
“This combined with the fact that magazine purchasing and online subscriptions over-index among the core Diet Coke consumers, and with two thirds of adults in GB saying they read online and print magazines, means that this on-pack promotion is sure to boost purchases among new and existing Diet Coke shoppers.”
