Amazon opens third UK grocery store

Amazon has opened its third Amazon Fresh store in London.

The 2,500sq ft shop, close to White City tube station, offers “everyday ingredients and essentials” including ready meals, hot food items, household goods, magazines, and flowers. Amazon Fresh also offers a wide range of ‘grab and go’ items, as well as food under the ‘by Amazon’ range, which also offer customers hot food throughout the day and on-the-go meals for breakfast, lunch, and dinner.

To shop at Amazon Fresh stores, customers have to use the Amazon app to enter, cameras and technology then identify the items taken from the shelves, and customers are then charged via the app.

The company told the Evening Standard: “We are excited to see how customers like the Amazon Fresh stores and look forward to opening more in the greater London area in the future.”

The White City store opens at 7am and closes at 11pm Monday to Sunday.

Amazon Fresh opened its first store outside of the US in Ealing in March and has since launched a store in Wembley Park Boulevard.

In a recent poll, almost 40% of Brits said they prefer less tech-heavy retail stores or online shopping over Amazon Fresh-like stores.