Talking Retail Grocery and product news for independent retailers
Running until October, the campaign consists of advertisements and digital displays across BBC Good Food, Delicious Magazine and Olive magazine, as well as sponsorship of the Olive’s podcast and the launch of a branded “Good Life Hub”, which will host a series of videos about how consumers can “make time for the ‘Good ‘Life”.
Héloïse Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said: “Président has been performing extremely well over the past 12 months, with it currently seeing double digit value and volume sales growth.
“The new campaign, which will build on this success, is designed to drive awareness and take brand love one step further over the spring and summer months.”
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
