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How to Use the Boomerang App for Social Media Marketing Campaigns

Kissmetrics

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes.

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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. But when I tried to defend Target, I got a lot of backlash myself on social media.

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Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Retail TouchPoints

Throughout the next 12 months, members of The Collab will participate in Claire’s branding in multiple ways, including styling photo and video shoots, creating content, hosting events and sharing their personal stories to motivate others to do the same.

Magazine 278
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. You can also partner with influencers on social media channels. Not any more.

Marketing 363
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Whether you’re launching a new pop-up, e-commerce activation, social media campaign, or looking to re-imagine in-store experiences, immersive technology and interactive experiences can help spotlight your brand and drive deeper consumer engagement.

eCommerce 111
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Statista: The Rise of E-Commerce in the United States. Statista: eCommerce.

Channel 195