Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally.

As the number of available online selling channels increases, maintaining consistent product details across all consumer touch points has become an increasingly complex task for sellers. Productsup works with more than 900 global brands, retailers, marketplaces and service providers to help online sellers gain control over their omnichannel presence. Processing over 2 trillion products per month, the Productsup product-to-consumer (P2C) platform is designed to provide sellers with a holistic, real-time view of data at every product touch point, enabling companies to tell a consistent story across more than 2,500 marketing and selling channels.

“What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses,” said Vincent Peters, CEO at Productsup in a statement. “We’re in a new era of commerce where outdated approaches are no longer effective. This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage.” 

This latest funding round was led by European technology growth capital firm Bregal Milestone with participation from Productsup’s existing investor Nordwind Capital. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. 

“With technology advancements like the metaverse on the horizon, these are exciting times for the commerce world,” said Marcel Hollerbach, Co-founder and Chief Innovation Officer at Productsup in a statement. “We are about to enter a new era of innovation, so it’s our priority to ensure companies are equipped to manage the proliferation of shopping channels and experiences to become the disruptors — not the disrupted.”