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Learnings From Our Cloud Cost Management Wave

Forrester eCommerce

I’ve spent many nights, weekends, early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references & executive briefings, and preparing for […]. These evaluations are time intensive.

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Leadership Change, Not Change Management

Forrester eCommerce

Whether you refer to digital transformation, customer experience transformation or sustainable transformation, the most important success factor is often the same, whatever the industry. It is all about the role leaders play in evolving the culture of their organisation.

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Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

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Inventory Management 101: Using Data-Driven Insights

Algopix

Inventory management is a critical aspect of running a successful business, whether you’re a small retailer or a large multinational corporation. In today’s fast-paced and competitive business environment, the efficient management of inventory can make or break a company. Minimize carrying costs and holding expenses.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

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Introducing Forrester’s Asset Intelligence Model (AIM) For Asset Management

Forrester eCommerce

During my presentation at RSA Conference 2018 this year, I discussed what I refer to as the “Heisenberg Uncertainty Principle of Asset Management,” which states that it’s impossible to maintain an asset inventory list in a constantly evolving environment.