Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. However, managing brand equity is no easy task. Consistent brand messaging, customer engagement, and regular monitoring of brand health metrics form the backbone of successful brand equity management.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

MARCH 24, 2023

As a result, customer flow management is more important than ever as leaders seek to empower the customer, improve the employee experience and collect actionable data to potentially scale their business. A good virtual queue system will include a centralized management dashboard, robust reporting and a customizable interface.

Improvements 266

Improvements Management Customer Banking 266

Forrester eCommerce

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

Management 415

Management Operations 415

Forrester eCommerce

OCTOBER 25, 2023

Learn why you should meet with your bot management vendor to help hone your security strategy before the upcoming holiday season.

Management 387

Management B2C Customer Marketing 387

Forrester eCommerce

APRIL 16, 2020

Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies. A new approach that focuses on talent adaptivity is required.

Management 242

Management Customer 242

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Reputation management is crucial in boosting search visibility. This will bolster service quality and — when managed successfully — sales opportunities.

Social Media 130

Social Media Retail Food and Beverages Sporting Goods 130

Forrester eCommerce

DECEMBER 21, 2023

Advancements in natural language processing and deep learning will make AI-driven operations and agile knowledge management even more intuitive and human-like. As technology continues to evolve, so does the future of operations.

Management 265

Management Operations Technology Information 265

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

Forrester eCommerce

AUGUST 23, 2023

The Forrester Wave™: Content Management Systems, Q3, 2023 helps buyers select a next-generation content management system that will delight, convert, and further engage consumers through anticipatory digital experiences.

Management 359

Management Consumer Operations 359

Retail TouchPoints

DECEMBER 29, 2022

Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? A proper knowledge management strategy will help you not only organize and store expert advice and information but also improve the customer experience overall.

Customer Experience 313

Customer Experience Management Customer Retail 313

Forrester eCommerce

FEBRUARY 28, 2024

Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. However, vendors often struggle to make this change effectively, and understandably so.

Subscription 398

Subscription Management Customer 398

Forrester eCommerce

SEPTEMBER 29, 2021

Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. The good news is that new and emerging technologies are automating data management functions to simplify and accelerate business initiatives!

Events 195

Events Management Technology Customer Data 195

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Ten to 20 years ago, category management was primarily focused on optimizing the assortment, shelf placement, and stock levels of products within physical stores.

Technology 78

Technology Management Presentation Supplies 78

Forrester eCommerce

AUGUST 4, 2023

Data management – which includes data ingestion, […] The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates.

Management 195

Management Customer Data Technology Customer 195

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Channel 78

Channel Management Social Media eCommerce 78

BigCommerce

MAY 18, 2020

As consumer behaviors change, so must retailers. But, one thing remains the same throughout time: inventory is at the center…

Omnichannel 465

Omnichannel Management Consumer Retail 465

Forrester eCommerce

SEPTEMBER 9, 2022

Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.

Recommendation 195

Recommendation Management Customer 195

iVend

JANUARY 11, 2024

. ** Given that returns management can cost as much as 66% of the original sale price, returns represent a big headache for retailers. Read more The challenge of returns management doesn’t stop with the cost of processing though – it’s estimated that up to 10% of all returns are fraudulent, * causing big dents in profits.

Management 52

Management POS Retail Point of Sale 52

Retail TouchPoints

JANUARY 19, 2024

The cuts are part of a new strategy that Spring will implement when he takes over from current CEO Jeff Gennette next month, multiple sources report, citing internal Macy’s memos. Macy’s, Inc. The job cuts amount to 3.5% of the company’s total workforce, excluding seasonal hires, and also include employees at Bloomingdale’s and Bluemercury.

Supplies 222

Supplies Customer Experience Management Consumer 222

Forrester eCommerce

MAY 8, 2020

Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings.

Management 254

Management Other Financial Services Information 254

Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Is your brand showing up when customers are searching for your products?

Supplies 251

Supplies Fulfillment Shipping Costs Shipping 251

365 Retail

JANUARY 8, 2024

Looking to improve your financial management? Smart financial management can improve your quality of life and help you build toward a bright future, but it is also one of the most challenging parts of adulthood. Build An Emergency Fund One of the most important financial planning strategies to use is creating an emergency fund.

Management 52

Management Hobbies Improvements Travel 52

Retail TouchPoints

JUNE 30, 2022

Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution.

Management 236

Management Marketing Improvements 236

Forrester eCommerce

MAY 26, 2022

It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.

Customer Experience 195

Customer Experience Management Customer Technology 195

Groove

MARCH 3, 2021

eCommerce PPC Management: 4 Tips To Work With An Agency. The majority of eCommerce PPC management agencies do not have a team of experts dedicated to researching your company's industry. Rather, they have a team of experts dedicated to managing PPC for clients in various industries. Seek out a reputable PPC agency.

PPC 322

PPC Management eCommerce Information 322

Forrester eCommerce

NOVEMBER 21, 2018

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Management 377

Management Customer B2B Books 377

Retail TouchPoints

OCTOBER 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. As part of the expanded partnership with Samsung, RedMedia also is deploying the Samsung VXT Content Management System (CMS), to bring branded content and media to more than 10,000 Samsung commercial displays over the coming months.

Retail 252

Retail Demo Technology Events 252

Retail TouchPoints

FEBRUARY 6, 2023

JCPenney has appointed Keith Melker as its new Chief Strategy and Transformation Officer. Key areas of focus will include driving profitable consumer traffic, enhancing inventory management, further advancing digital growth and evolving the value delivery model. Prior to that he was Chief Strategy Officer for Kimberly-Clark Corp.

Management 243

Management Consumer Retail Customer 243

Forrester eCommerce

FEBRUARY 16, 2024

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands.

Management 417

Management Customer Customer Experience B2C 417

Kissmetrics

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Definition 362

Definition Management Social Media SEO 362