DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Forrester eCommerce

We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery.

Benchmark Your Retail Technology Investment Plans

Forrester eCommerce

When benchmarking retail technology investment plans, we found that retailers around the world plan to: Maintain interest in SaaS for agility — and exploit PaaS for differentiation. Retailers will invest in SaaS to manage application load variability, such as holiday shopping.

Creative Media Outshines The Technology

Forrester eCommerce

The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns.

Your People Problem With Emerging Technology And Innovation

Forrester eCommerce

chief information officer (CIO) emerging technology Innovation innovation management business strategy digital strategy employee experience innovationNearly half of the firms we survey are prioritizing innovation as key to their business strategy.

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

By Klaudia Tirico, Features Editor While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in place for in-store technology deployments is critical to controlling costs and avoiding customer service headaches.

Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Forrester eCommerce

age of the customer application development & delivery artificial intelligence (AI) business models cloud management machine learning mobile software & platforms online retail retail technology

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

DAM or Web CMS Part 2: Find Out Which DX Technology You Need For Workflow, Delivery

Forrester eCommerce

In the second part of our series we take a look at workflow and delivery and where digital asset management and web content management systems excel.

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Luckily there are mature technologies out there that can help. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial?

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

DAM Market Set To Top $1 Billion In 2019

Forrester eCommerce

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle.

Making It Real: Disruptive Technology To Elevate the Customer Experience

Retail TouchPoints

Retailers are delivering differentiated customer experiences through investment in store technology, people and process. Specifically, technology development and execution pose the most complex challenges and the greatest area of risk.

Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation

Forrester eCommerce

We just finished assessing 20 of the most important technologies in the customer service in terms of their maturity and business value. case management customer experience customer relationship management (CRM) customer service solutionsGreat customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand.

7 Must-Haves for International Order Management Technology

OrderDynamics

7 Must-Haves for International Order Management Technology. When thinking about international order management think about: 1. Scalability of an DOM (distributed order management system) is important. Are you an international retail chain?

Is Retail Order Management Technology Like eCommerce Middleware?

OrderDynamics

Is Retail Order Management Technology Like eCommerce Middleware? A competitor in Europe recently published a blog post discussing how retail order management technology can be likened to an effective ecommerce middleware layer. Distributed Order Management.

The Insurance Industry Is A Prime Target For AI Technologies And Solutions

Forrester eCommerce

In their quest to become digital insurers, insurance carriers have a revolutionary opportunity to improve their businesses with new and emerging artificial intelligence (AI) technologies. artificial intelligence (AI) customer experience Insurance risk managementIt is certainly a balancing act to find that perfect peanut butter-and-jelly combination of operational efficiency and customer engagement, however I believe many insurance carriers to be up to the […].

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

Retailers are ramping up the use of new IoT technology and a growing number of connected devices to keep up with consumer demands, better interact with customers, conduct transactions securely and improve the efficiency of their operations. Remote Management.

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

Retail TouchPoints

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5.

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Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP).

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Crisis On The Highway: The Impact Of Technology On The Driver Shortage

Retail TouchPoints

While there are myriad reasons for their demise, the severe driver shortage is wreaking havoc on traditional supply chain tactics and transportation costs, forcing the industry to adopt new practices — including the application of technology to help reduce the impact of the problem.

Manage Your Digital Marketing Better

PERQ

The post Manage Your Digital Marketing Better appeared first on PERQ. Marketing Technology customer experience digital marketing digital marketing cloud marketing automation

Video Blog: Forrester’s Asia Pacific Managed Security Services Wave Identifies The 11 Most Important Vendors

Forrester eCommerce

CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives.

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Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

How To Onboard Startups

Forrester eCommerce

And startups bring speed and agility and can help enterprises experiment with emerging technologies and business models. Large corporates and startups seems like a match made in heaven. The former have the customer base, budget, and scale that the latter crave.

Cyber Resilience, Retail And The Role Of Technology

Retail TouchPoints

In order to reduce the risk of systems failing as a part of the patch process and make the task manageable, production engineering methods, automation and rollback must be at the heart of any viable current solution.

Top 5 Reasons to Choose OrderDynamics’ Order Management System

OrderDynamics

Top 5 Reasons to Choose OrderDynamics’ Order Management System. First of all, an order management system is key to omnichannel retail. Provides management with controls and feedback. 5 Reasons for an OrderDynamics Order Management System. Full inventory management.

Do ‘Retail Order Management Systems’ fit with Today’s Merchants?

OrderDynamics

Do ‘Retail Order Management Systems’ fit with Today’s Merchants? Retail Order Management systems process orders from various different sources. Doing it well means using a fully integrated retail technology stack. Retail order management systems track incoming orders.

From Back-Office Management to Pricing Optimization: 6 Must-Have Technologies for Magento E-Commerce Success

Prisync

In this blog post, we gathered 6 major e-commerce operation areas and 6 must-have Magento extensions/tools/partners that are working on technologies that help their customers to reach that target as they work on these strategically vital areas.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The company has invested in technology-driven innovation and an adaptive model leveraging POS store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […].

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Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Beyond a strong foundation – those ever-important, dependable order management and warehouse management technologies – what can we do to be proactive in today’s world of instant-fulfillment shopper expectations?

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

Looking at the course of information management’s evolution over the past 20 years, retailers now predominantly store information digitally, yet un-securely, while using paper documents, too. Jesse Wood is the CEO of eFileCabinet , a Lehi, Utah-based document management software company.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.

Order From Chaos: Technology’s Role In The Modern Retail Co-Op

Retail TouchPoints

Navigating the nuances of the brand/retailer relationship may still be an art, but technology can supply the science and structure needed to execute a modern digital retail co-op. This is why technology plays a bigger role in co-op marketing than ever before.

FAQ: Distributed Order Management Systems

OrderDynamics

FAQ: Distributed Order Management Systems. Distributed order management systems are relatively new in the supply chain landscape. So, I have pulled several questions about distributed order management (DOM) systems. Unified commerce is an enabling technology.