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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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WHP Looks Beyond Toys ‘R’ Us with $375M Investment from Ares

Retail TouchPoints

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6 this summer.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. The Toy Store of the Future. and abroad.

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A Christmas Miracle? Toys ‘R’ Us to Open at American Dream Just in Time for the Holidays

Retail TouchPoints

Toys ‘R’ Us will open the doors of a new two-level , 20,000-square-foot flagship store at American Dream , just in time for the last few weeks of holiday shopping, and Geoffrey the Giraffe will be in residence. flagship follows on a previous announcement that Toys ‘R’ Us shop-in-shops will open in 400 Macy’s locations in 2022.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S.

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WHP Acquires Controlling Stake in Toys ‘R’ Us Parent Company

Retail TouchPoints

Toys ‘R’ Us has a new owner, WHP Global , which has acquired a controlling interest in parent company Tru Kids. WHP, which also owns the Anne Klein and Joseph Abboud fashion brands, will leverage its global network and digital platform to help grow Toys ‘R’ Us and Babies ‘R’ Us around the world.

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Express Enters ‘Mutually Transformative Partnership’ with Toys ‘R’ Us Owner WHP

Retail TouchPoints

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

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