Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

Forrester eCommerce

MARCH 5, 2020

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

Operations 292

Operations B2C Marketing Management 292

Retail TouchPoints

OCTOBER 4, 2023

Meeting Consumers Closer to Home With the continuation of a mostly hybrid and remote workforce, retailers have had to reassess how to best get in front of consumers, new and existing, as those who would typically commute downtown each day are now staying closer to home.

Consumer 264

Consumer Food and Beverages Retail Apparel 264

Forrester eCommerce

DECEMBER 6, 2022

Get To Know Matt Most people who know Matt know he has a passion for travel and immersing himself in other cultures. He studied abroad in destinations including Argentina, Morocco, and Hong Kong in high school, college, and grad school. His career also provided him with the opportunity to take up residence in Turkey and […].

Travel 195

Travel Marketing Other B2B 195

365 Retail

APRIL 4, 2024

Experiential marketing has emerged as a pivotal strategy for brands aiming to create deep, meaningful connections with their audiences. By blending innovative technologies with creative strategies, experiential marketing delivers immersive experiences that transcend traditional advertising.

Technology 52

Technology Marketing Social Media Presentation 52

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Forrester eCommerce

DECEMBER 10, 2021

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

B2B 369

B2B Marketing Operations 369

Kissmetrics

OCTOBER 6, 2020

In practice, that means sites meet the Americans with Disabilities Act Standards for Accessible Design by allowing people who use tools like screen readers or keyboard-only access to consume online content, including blog posts, videos, and online services. The post How to Meet ADA Website Compliance appeared first on Neil Patel.

SEO 362

SEO Definition Technology Operations 362

RIS News

FEBRUARY 27, 2024

In a move aimed at empowering its workforce and meeting changing market demands, the retailer has rolled out several changes to its L&D strategy.

Marketing 96

Marketing Retail 96

Forrester eCommerce

FEBRUARY 16, 2023

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

B2B 195

B2B Marketing Customer 195

Retail TouchPoints

AUGUST 11, 2021

PCI DSS was first released in 2004, but it has since evolved to meet the shifting demands of the electronic payments landscape. . Tips for Meeting PCI DSS Compliance. In fact, only 30% of businesses were compliant with PCI DSS in 2020, according to a recent study from Verizon’s Payment Security Report. .

Payment Services 264

Payment Services Retail Electronics Information 264

Retail TouchPoints

MAY 24, 2023

Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. For too long, retail brands have relied on copycat marketing techniques at the expense of creative approaches, particularly when it comes to shopper marketing.

Retail 297

Retail Customer Loyalty Consumer Travel 297

Fabric

DECEMBER 15, 2023

Welcome to our recap of fabric’s recent LinkedIn Live event, where Jon Reily, Bounteous’ SVP of Commerce & Loyalty, joined Lori Howitt, fabric’s Senior Solutions Consultant, to discuss how retailers can meet the needs of customers in this age of instant gratification.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Forrester eCommerce

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

B2B 369

B2B Marketing Customer 369

Retail TouchPoints

JANUARY 17, 2024

Now countless digital brands are vying for market share, able to cater for growing instant gratification and meet every specific need and preference (of which there are many) — and the list keeps growing. Every product must justify its existence and add value like never before. This is only the beginning though.

Marketing 277

Marketing Outdoor Consumer Subscription 277

Retail TouchPoints

OCTOBER 20, 2022

The Digital Concierge joins Mall of the Emirates omnichannel options, including a recently introduced bespoke personal stylist consultation service that allows guests to choose a styling package and book an appointment with their preferred style experts online before meeting their consultants at the mall.

Books 289

Books Omnichannel Customer Fashion 289

Forrester eCommerce

SEPTEMBER 9, 2020

The events of 2020 have cemented the digitization of the B2B buying and selling process — and sales engagement (SE) vendors are well prepared to help businesses meet this moment.

B2B 275

B2B Events Other Marketing 275

Forrester eCommerce

MAY 5, 2023

“On the internet, nobody knows you are a dog” is an oft quoted maxim from the 90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges. In this […]

Marketing 195

Marketing Management 195

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend. And they may take the best inventory away from some of our more loyal higher-margin customers.

Customer Experience 277

Customer Experience Customer Marketing Improvements 277

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 298

Retail Management Information Consumer 298

Retail TouchPoints

JULY 6, 2023

In the realm of sustainability, big-name retail companies have taken the lead in marketing their eco-friendly endeavors, capitalizing on these opportunities to expand their green loyalty program initiatives.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Retail TouchPoints

JULY 28, 2023

There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it. Product margins are a good straightforward example, but in our industry they are old news.

eCommerce Platforms 244

eCommerce Platforms eCommerce Technology Marketing 244

Forrester eCommerce

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

B2B Marketing Technology Customer 195

Forrester eCommerce

SEPTEMBER 9, 2019

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. If yes, I want to hear from you! I’m Steph, the newest member of Forrester’s B2C martech research team.

B2C 309

B2C Mobile Management Marketing 309

Retail TouchPoints

SEPTEMBER 21, 2021

How will we ensure the content meets our brand guidelines, or how will we quickly edit assets so that they meet our needs? Gary Ballabio serves as Cloudinary ’s VP of Technology Partnerships, where he helps manage the company’s integrations and go to market strategies.

eCommerce 263

eCommerce Social Media Technology Online Retail 263

Retail TouchPoints

MARCH 1, 2024

1 Meeting regulatory standards. This strategic shift avoids the stereotypical associations of veganism and the risk of alienating potential broader markets. In this article, I’ll discuss the most important elements of vegan packaging, so businesses can maintain the highest standards while attracting wider demographics. #1

Food and Beverages 278

Food and Beverages Marketing Consumer Presentation 278

Forrester eCommerce

APRIL 4, 2024

After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (genAI) in marketing, held in four cities: Delhi, Hyderabad, Chennai, and Bangalore. From meeting with more than 100 CMOs and key marketing leaders at midsized and large enterprises, […]

Events 254

Events Marketing B2B Technology 254

Forrester eCommerce

DECEMBER 9, 2020

Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region and enabled the organization to meet ambitious goals. At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award.

Marketing 284

Marketing B2B 284

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail. This year is different.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. Meeting Customer Needs. The Challenge.

Marketing 370

Marketing Accessories Management Customer 370

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246