Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 155

Jewelry Gifts Fashion Mobile 155

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

Channel 98

Channel Marketing Article Social Media 98

Kissmetrics

OCTOBER 8, 2020

Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Assess Your Mobile-Friendliness.

SEO 273

SEO Mobile Search Marketing Article 273

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

ChannelAdvisor

APRIL 26, 2017

Hop on board because the mobile carousel just got a lot bigger. . Most recently, we tended to see 15-20 product listing ads (PLAs) when conducting a mobile search on Google. However, while we were doing some searches this week, we found that in some cases, upwards of 30 products are featured. In a word: visibility.

Mobile 40

Mobile eCommerce Search Marketing Channel 40

ROI Revolution

MAY 16, 2019

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Campaign management allowing marketers to plan by campaign, not just channel. Improved Ad Type: Showcase Shopping.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

SEO 260

SEO Gifts Shipping Costs Beauty and Health 260

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% Mobile is king when it comes to video advertising.

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Digital Doughnut

JANUARY 9, 2023

From the introduction of social shopping to online marketplaces and mobile-friendly purchasing, ecommerce is more varied than ever before. For web pros dealing with clients’ search engine optimisation (SEO), it’s important to have your finger on the pulse of this fast-moving landscape.

SEO 98

SEO Mobile eCommerce Search Marketing 98

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. And you should do this anyway.

SEO 325

SEO Information Other Web Design 325

ROI Revolution

MARCH 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. Mobile vs. Desktop: The Battle Continues.

eCommerce 78

eCommerce Mobile Consumer Download 78

Digital Doughnut

MAY 10, 2022

Whether it's focusing on optimizing your website for mobile-friendliness or understanding SEO performance, the latest SEO trends in 2022 will help you gain results.

SEO 122

SEO Games Mobile Search Marketing 122

Kissmetrics

SEPTEMBER 12, 2020

Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Pros of Wix.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Forrester eCommerce

APRIL 24, 2019

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

Marketing 347

Marketing Search Marketing Mobile B2C 347

ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

Social Media 127

Social Media Shipping Costs Mobile Recommendation 127

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

JULY 18, 2019

And if you sell your products online, you’ve probably at least thought about employing a paid search strategy to get your brand in front of more people. Keep reading to learn more about paid search and why it’s important, trends we’re seeing in paid search, and how you can optimize your paid search strategy.

PPC 68

PPC Mobile Internet Retail Marketing 68

Jumpshot

SEPTEMBER 15, 2016

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Here’s a full breakdown of our path-to-purchase analysis of Nike.com.

Apparel 74

Apparel Mobile Consumer Marketing 74

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. Google Search Console alerted us as to the issue, but not the cause. Duplicate content.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

ROI Revolution

MARCH 12, 2020

And the stock market has become increasingly volatile. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

SEPTEMBER 27, 2018

The Accelerated Growth of Mobile Revenue. While desktop still dominates overall Google revenue volume, commanding almost double the volume of mobile, that gap is shrinking at an alarming rate. In that same span, mobile has seen an impressive 75% growth trajectory. Since Q1 2017, desktop revenue has only seen roughly 8.5%

Mobile 60

Mobile eCommerce Marketing Retail 60

Inflow Insights

JANUARY 20, 2021

We’ll present a total of 15 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and, finally, Dynamic Search Ads. Optimize Your Strategy for Mobile. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

Shopping Signals

MARCH 21, 2023

An experienced team of professionals has a deep knowledge of how search engines work, which means they know exactly what needs to be done to make sure your site stands out from the competition. They also have experience in developing content marketing plans that are tailored specifically for your industry and target market.

eCommerce 52

eCommerce SEO Improvements Mobile 52

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

SEPTEMBER 20, 2022

For marketers, holiday season prep starts several months before customers start shopping. 48% of marketers say personalization is top-of-mind for their brand. This is especially important on mobile, where 53% of users will leave a site if the page takes longer than 3 seconds to load. Offer personalized promotions. Salesforce.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ChannelAdvisor

AUGUST 4, 2017

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

eCommerce 56

eCommerce Consumer Electronics Electronics Blog 56

Sailthru

JANUARY 5, 2018

Specific omnichannel improvements include better use of weather-triggered ads (with messages relevant to the local weather conditions), ads highlighting inventory at local stores, and strategies such as geo-fencing to trigger communications when a mobile device enters or leaves an area.

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

SellBrite

MARCH 15, 2018

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. Businesses spend large chunks of their marketing budget for promotions on Google and Facebook to encourage sales. Make mobile a priority. In 2017, mobile commerce made up 34.5%

eCommerce 125

eCommerce Social Media Mobile Gifts 125

ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. How can you feel confident that you’re making the right decisions about your brand’s digital marketing strategies? MarketingDive). million in 2020.

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ChannelAdvisor

AUGUST 4, 2017

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

eCommerce 40

eCommerce Consumer Electronics Electronics Blog 40