Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 244

Consumer Multi-channel Marketing Accessories 244

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Automotive Consumer 264

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 263

Workshop Marketing Multi-channel Toys 263

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 110

eCommerce Marketing eCommerce Marketing Toys 110

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

Shopify 321

Shopify Multi-channel Small Business Retail Marketing 321

Wiser

DECEMBER 6, 2018

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

Multi-channel 68

Multi-channel Channel Shipping Costs eCommerce 68

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Frooition

MAY 8, 2019

But before you start taking your e-commerce business multi-channel, there are some points you should consider. Choosing sales channels. Before you start taking your e-commerce business multi-channel, it’s important to have a strong knowledge of your market and buyer personas. Cater to each marketplace.

Multi-channel 69

Multi-channel eCommerce Channel Shipping Costs 69

Retail TouchPoints

SEPTEMBER 12, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. If not, they will have to use last click with no access to a multi-touch model.

Multi-channel 242

Multi-channel eCommerce Channel Marketing 242

Retail TouchPoints

MAY 3, 2023

We believe our multi-brand, multi-channel business model and leading market position in essential core products will enable Carter’s to benefit from the market recovery in the years ahead,” said Casey. Nevertheless, Casey believes the brand is well-positioned to take advantage of a strengthening economy. “We

Presentation 264

Presentation Multi-channel Specialty Retailers Omnichannel 264

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 262

Social Media Marketing Customer Multi-channel 262

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.

Multi-channel 270

Multi-channel Magazine Department Stores Banking 270

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist.

Beauty and Health 179

Beauty and Health Marketing Multi-channel Social Media 179

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns.

B2C 264

B2C Multi-channel B2B Marketing 264

Retail TouchPoints

SEPTEMBER 18, 2023

based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

APRIL 26, 2023

Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs , spanning furniture, tabletop accessories and more. Harnessing Constructor’s AI-based platform for product search and discovery has helped the retailer realize double-digit growth in search conversion.

Multi-channel 269

Multi-channel Accessories Channel Mobile 269

RTP blog

SEPTEMBER 25, 2018

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

Multi-channel 278

Multi-channel Consumer Electronics Fashion Retail 278

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 328

Retail Multi-channel Technology Article 328

ESW

AUGUST 18, 2023

Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? What do they expect?

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

Retail TouchPoints

NOVEMBER 14, 2022

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. Under the TRYO model, brands and retailers alike can license the product imagery for use on their own websites, apps and marketing campaigns.

Multi-channel 340

Multi-channel Consumer Payment Services Social Media 340

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

NOVEMBER 2, 2022

Boswell brings more than 30 years of experience in sales, marketing, brand building, business development and strategy to the role. market share leadership for the first time. where she led multi-billion-dollar revenue delivery across all channels, customers and categories for Unilever’s largest market. “I

Multi-channel 278

Multi-channel Omnichannel Supplies Operations 278

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

MARCH 8, 2023

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

Retail 277

Retail Omnichannel Multi-channel Point of Sale 277

Funnel.io

DECEMBER 20, 2023

Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketing impact on revenue, MTA provides granular insights into the effectiveness of specific marketing channels.

Multi-channel 36

Multi-channel Marketing Channel 36

Retail TouchPoints

JUNE 27, 2023

Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. There are several ways you can soon start applying AI to help drive profitable growth.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279