Kissmetrics

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

PPC 192

PPC Management Marketing Other 192

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. Brand awareness isn’t out of reach for a new brand or one whose target market is smaller. If not, when are you going to market?

PPC 259

PPC Social Media Marketing Events 259

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now. Optimize your product feed.

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SpyFu is the ultimate PPC competitive research tool.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117

PPC Download Information Search Marketing 117

Groove

MARCH 11, 2022

The Basics of B2B Marketing. However, this blog is bringing B2B marketing back to the basics. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Identify Your Target Audience.

B2B 150

B2B Merchant Services Marketing PPC 150

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping. Use the Highlights feature.

Social Media 370

Social Media Marketing eCommerce Gifts 370

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. But that’s not always the case.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. Email marketing.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298

PPC Recommendation Social Media Mobile 298

Inflow Insights

DECEMBER 20, 2021

But, if you’re not tracking these channels correctly, you’re probably not employing the best digital marketing strategy for your brand. This seasonal nature was already reflected in our team’s PPC strategy. In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Bryan Eisenberg

AUGUST 2, 2016

In fact, Amazon was so successful in their SEM campaigns that Google had to create PLAs just to claw back some market share. What about reviews and recommendations? Vendors to start with… If I should start shopping, who do you recommend? If you answer Amazon, then I would have to agree with you. How did they do it?

PPC 144

PPC Improvements Recommendation Marketing 144

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Merchants with more than 10 products that vary in purpose are recommended to use Facebook Dynamic Product Ads. Twitter Ads charge advertisers each time the marketing objective of the ad is achieved.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Retail TouchPoints

JULY 4, 2022

It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296

eCommerce SEO Events Recommendation 296

Groove

APRIL 1, 2020

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Test and improve.

PPC 345

PPC Mobile Improvements B2B 345

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. We often recommend Smile.io Looking to drive more conversions with other eCommerce marketing software ? Thank them by promoting rewards for referrals.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

AUGUST 11, 2020

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. We recommend that your paid search strategy utilizes a combination of ad formats to attract, engage and nurture customers through the marketing funnel. Demographics. Purchase intent.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Specifically, as retailers finish out the holiday season, we recommend advertisers: . Loosen Your ROI Goal (All) .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. The best part?

PPC 306

PPC Recommendation Information Improvements 306

Omnisend

JULY 2, 2021

But, essentially, what does that mean for email marketers, or marketers in general who depend on email for conversions? We talked with a few email experts to get their insights into the iOS 15 open rate debacle, as well as how marketers should respond. Marketers should be prepared’. Jaina Mistry, Sr.

Marketing 109

Marketing PPC Recommendation Webinar 109

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133