Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Welcome to Growth Interviews!

7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. You spend a little dough per click, and voila – you’re a marketing genius. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Did they actually convert from your PPC ad the very first time?

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In fact, Amazon was so successful in their SEM campaigns that Google had to create PLAs just to claw back some market share. What about reviews and recommendations? Vendors to start with… If I should start shopping, who do you recommend?

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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How to Set Up Amazon PPC: A 2018 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. If you want to learn more, take a look at how the ROI Revolution team manages paid search and PPC strategies.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. Larry Kim’s Crazy Unicorn Marketing Theory. The future of content marketing is winner take all.”.

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Retail News advertising holiday strategy PPC

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Improve social media marketing strategies.

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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

Then you’ll want to apply the actionable tips here to your marketing campaigns. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. Our Recommended Call Tracking Tool.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform.

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. We recommend updating your negative keyword list at least once a week.

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Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

We recommend you follow the structure/breadcrumbs on your website. Because there are over 6,000 default categories, we recommend you get as granular as possible. They’ll let you know if you are not including specific attributes, and give you a warning or a recommendation.

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Top Online Marketing Resources to Read

VTNS Solutions

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. What is Digital Marketing? Digital marketing is not too different from traditional marketing.

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How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast. The site allows users to upload their designs, as well as set up marketing accounts to sell their designs to others on Skreened.com.

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The Ultimate SEMrush Review – All in One Marketing?

Ecommerce Platforms

In 2008, the web-based solution was established as a comprehensive web marketing suite. Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels. SEMrush also goes social by integrating social media marketing.

Guide to Using Facebook Business Manager

Inflow Insights

Facebook recommends the primary admin be in charge of setting up the Business Manager. For smaller companies, this may be the CEO, and for larger companies, this may be the CMO, Marketing Director or Social Media Manager. Facebook recommends adding work email address.

What Is Affiliate Marketing?

eCommerce Guider

What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income. Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. The Marketer.

7 Reasons Why Ecommerce Sites Need Affiliate Marketing

ecomdash

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred.

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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

Juggling multiple marketing campaigns is stressful. Here’s the problem with digital marketing. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Be Cautious in a Bull Market.

How to Know If Your Content Marketing Just Isn’t Working

Kissmetrics

And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. You can quickly and easily pick up the how, why, when, what, and where of content marketing.

5 Ecommerce Trends that will Dominate 2018

ROI Revolution

Are you interested in learning more about mobile marketing? Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Far more likely than if the recommendation came from a random company you didn’t know or trust.

The 8 Most Important Digital Marketing Channels for eCommerce

eCommerce Training Academy

One of the best ways of growing an eCommerce business is to invest in digital marketing. The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels.

Driving eCommerce Revenue, Part 2: Focus on Strategic Marketing

Scalefast

Now, let’s explore the ways you can drive more traffic to that optimized site, and how you build loyalty and retain customers through sophisticated marketing tactics. If you’re reading this post, you most likely already have the basics of marketing down.

Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Again — the underlying issue was the market, the people, the life stage.

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Maximizing Sales Using Amazon 1P Multichannel Marketing

ChannelAdvisor

Approved vendors have exclusive access to numerous marketing tools to help them build momentum— but it takes time and effort to build concerted campaigns. . In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Amazon Marketing Services. Amazon Marketing Services (AMS) is an advertising service available for suppliers on Vendor Central and Vendor Express.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? Do market related studies.

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Maximizing Sales Using Amazon 1P Multichannel Marketing

ChannelAdvisor

Approved vendors have exclusive access to numerous marketing tools to help them build momentum— but it takes time and effort to build concerted campaigns. . In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Amazon Marketing Services. Amazon Marketing Services (AMS) is an advertising service available for suppliers on Vendor Central and Vendor Express.

18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Does your holiday marketing plan set you up for success?

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue. The market sets the bid price, and the price can be prohibitively high. Re-Marketing Lists.

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. A smart B2B marketer opts for a cost-effective marketing strategy.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. I recommend starting with four methods and tools: Method #1.

Acing Your Google Ads Keyword Match Types

Store Growers

That’s why I recommend you to stay away from broad match. If you don’t want to take any risks, I’d recommend you to put “+” signs before all phrases of your keyword. At the dawn of PPC, Google matched search queries with exact match keywords… exactly.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do Thanks to search engines doing their work, visitors sharing links to their favorite products, or your own marketing efforts, many users will reach your product pages directly.

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Well, I’ll keep it relevant and I’ll keep it in the stock market for us.

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves.

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The Kissmetrics Guide To Keyword Research

Kissmetrics

Keyword research should be the basis of any online marketing campaign. Let’s say we’re researching Social Media Marketing. This is when it is important to be signed out of your Google account for non-personalized recommendations. A practical guide for the modern marketer.