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Pay Per Click Advertising Platforms You Need In 2022

Groove

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. We recommend that your paid search strategy utilizes a combination of ad formats to attract, engage and nurture customers through the marketing funnel. Demographics. Purchase intent.

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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Recommend cohesive strategy for current websites. Google Shopping, Search & Display Campaigns. In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

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