Groove

SEPTEMBER 5, 2023

Embracing Automation in the eCommerce Era Fast forward to the present day, where eCommerce has become a prominent force in global trade and business. It is crucial for eCommerce merchants to stay informed about the latest AI tools and advancements to remain competitive in the market.

Presentation 195

Presentation eCommerce Merchant Services Technology 195

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Presentation 370

Presentation Management Marketing Customer 370

Forrester eCommerce

FEBRUARY 28, 2019

Lack of alignment really does continue to plague B2B sales and marketing organizations. My hypothesis: B2B marketers and sales can use a […]. I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional.

Presentation 290

Presentation B2B Marketing Customer 290

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

JUNE 26, 2020

Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived.

Marketing 545

Marketing Presentation Other 545

TalkingRetail

MARCH 7, 2024

Rachel Holms, cider brand director at Heineken UK, says: “We’re excited to launch Strongbow Zest into the market ahead of… This story continues at Heineken presents Strongbow Zest in time for summer Or just read more coverage at Talking Retail

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Presentation Consumer Marketing Retail 59

Forrester eCommerce

MAY 11, 2023

In the upcoming CX APAC 2023, I’m going to present on How To Embed Values-Driven Marketing In Customer Journeys. I’m excited to lay out the key concept of values-driven marketing and share a sneak peak of the new model and framework. But before we talk about values-driven marketing, let’s start with values-motivated consumers.

Marketing 195

Marketing Presentation Consumer Customer 195

Retail TouchPoints

MARCH 1, 2024

For sustainable packaging solutions catering to vegan foods, options like Tupperware-style containers or reusable pouches crafted from silicone or other food-grade materials present themselves as eco-friendly choices, especially for products designed for multiple servings. #3 3 Enhancing labeling practices.

Food and Beverages 263

Food and Beverages Marketing Consumer Presentation 263

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 221

Technology Marketing B2C Presentation 221

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Information Consumer Reference 320

BigCommerce

DECEMBER 19, 2017

ecommerce market by 2020. A notable risk of these challenges: card-not-present fraud. Card-not-present (CNP) transactions are when the consumer does not or cannot present their physical card to the merchant at the point-of-sale. 6 “Card-Not-Present Fraud Losses to Exceed $7 Billion by 2020,” Aite Group, May 2016.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

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Marketing Gifts Recommendation Clothing 129

Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. “What do you do in this situation?”

Marketing 309

Marketing Games Technology Presentation 309

Forrester eCommerce

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before.

Technology 235

Technology Marketing B2C Presentation 235

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 170

Technology Marketing B2C Presentation 170

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. The Challenge. Who is Caragh Nursery? Our Solution.

Marketing 370

Marketing Accessories Management Customer 370

Retail TouchPoints

MAY 15, 2023

Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers. Another way for brands to enhance personalization is by monitoring consumer behavior and presenting helpful information. The app recommends a new product. Personalized usage.

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Marketing Presentation Consumer Recommendation 210

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

MARCH 8, 2022

Many governments have already stepped in to kickstart the market for charging stations, according to the BCG report. While many EV drivers use privately funded chargers at home or work, the firm said it still expects 20% to 50% of charging to take place on the road and at destination chargers, depending on the region.

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Presentation Payment Services Retail Download 268

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 357

Marketing Social Media SEO Presentation 357

Retail TouchPoints

JUNE 28, 2022

But, as a company statement pointed out, market conditions have shifted dramatically in the last six months. We have now completed a thorough review of Boots and No7 Beauty Company, with the outcome reflecting rapidly evolving and challenging financial market conditions beyond our control,” said Rosalind Brewer WBA CEO in the statement. “It

Marketing 264

Marketing Retail Presentation 264

Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

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Marketing Social Media Presentation Information 250

Salsify

OCTOBER 5, 2023

Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke their way through the competition on the digital frontier.

Marketing 158

Marketing Presentation eCommerce 158

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Social Media Marketing Presentation Technology 254

Forrester eCommerce

MARCH 26, 2019

With online sales representing over 20% of sales in most physical good categories and the ability to buy unauthorized goods from anywhere in the world, the gray market is more present than ever.

Marketing 340

Marketing Presentation Online Retail Retail 340

Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

Food and Beverages 257

Food and Beverages Games Presentation Travel 257

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 236

Marketing Beauty and Health eCommerce Consumer 236

Salsify

SEPTEMBER 28, 2022

While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from Cushman & Wakefield. Momentum is building for brick and mortar.

Presentation 148

Presentation Customer eCommerce Marketing eCommerce 148

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 333

Marketing Social Media Games Small Business Retail 333

Forrester eCommerce

APRIL 19, 2019

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations. For much of that […].

Marketing 295

Marketing Presentation Operations Customer 295

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” There are brands fortunate enough to invest in making an appearance every year, to the point where we’re actually on the lookout for certain products and how they will be presented.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 214

Consumer Marketing Multi-channel Accessories 214

Forrester eCommerce

DECEMBER 2, 2019

For LVMH this will strengthen its presence in the US market and position in the jewelry category. it presents an opportunity to turn around […]. .: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 For Tiffany & Co.,

Jewelry 217

Jewelry Marketing Presentation Information 217

Retail TouchPoints

MARCH 18, 2022

Even though it has not been around for very long, it’s created such a long-lasting impact in its short lifespan that it will be transformative for the ecommerce market in the years to come. The explosion of NFTs over the last two years has been significant, and the market has seen about a 10X growth. The Impact of NFTs on Brands.

Marketing 281

Marketing Arts Games Fashion 281

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

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Marketing Shipping Costs Gifts Beauty and Health 307