Grow Conversions and AOV With Product Recommendations

Bronto

The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog. Browse Recovery Cart Recovery Email Marketing Marketing Strategy Recommendations PremiumIf you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again.

Don’t You Know Me at All? The Importance of Relevant Recommendations

Bronto

When done well, product recommendations can be a powerful tool for connecting with consumers. The Importance of Relevant Recommendations appeared first on Bronto Blog. Marketing Strategy Personalization Publications Recommendations

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? Want to watch more marketing reviews?

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

The Empowered Marketer: Making Marketing More Beautiful

Zaius

If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. For email marketing, it might be MailChimp.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. Listen to Episode 18: The Empowered Marketer.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Top Online Retailers Winning a Competitive Market

Zaius

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

The main points that any marketer should keep in mind are: the user does not want to spend a lot of time on your website and is willing to leave as soon as anything annoys them. This psychological selling trick is incredibly popular and Google recommends to use it as well.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

The rise of social has given way to an entirely new array of marketing tools, strategies and practices. For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept them in business.

The Promise of Machine Learning for Commerce Marketing

Bronto

The post The Promise of Machine Learning for Commerce Marketing appeared first on Bronto Blog. Apps Email Marketing Marketing Strategy Personalization Recommendations Premium

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Zaius

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? This marketing strategy isn’t too complicated, but you have to put in the work. What is a behavioral marketing campaign?

2018 LinkedIn Marketing Guide

Kissmetrics

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. Here are just a few ways you can use visual profile elements to market yourself on LinkedIn. Increasing Recommendations.

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

When Sailthru surveyed senior retail marketers, we found that 58% expect the holidays to account for 21-50% of their annual revenue. Every year, holiday spending is greater than the year before, while marketers ramp up their messaging. That data can also fuel future recommendations.

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans.

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How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. Below are the top marketing pet-peeves that can upset a customer, prevent a sale and hinder the opportunity for a long-term relationship.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Email Marketing Engagement.

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. You need to be thoughtful about how you approach your marketing campaigns.

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How In-Store Data Drives Digital Marketing Success

Zaius

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. This will then enable you to implement a true omnichannel marketing strategy.

What Facebook Watch Will Mean for Marketers

Kissmetrics

What is Facebook Watch, and what does it mean for you your marketing strategy? People love getting recommendations for the things they love, and they love sharing those things with friends. Social viewing is not going away, so how can marketers take advantage of it?

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. Commerce marketing strategy

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?” Need some marketing ideas for your own contest? Got your fill of discount-free inspiration for your ecommerce marketing?

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. That is, having an influencer marketing strategy.

7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

Someone who is a marketer… maybe even an entrepreneur. I want to share with you the biggest marketing mistakes I have made. This is one of the biggest and silliest marketing mistakes I have ever made. Be cautious, not slow – Every major marketing channel has algorithms.

The Empowered Marketer: Brands at the Forefront of Ecommerce

Zaius

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? This makes multi-channel marketing absolutely critical. They get an exclusive discount and that you’re always following up for reviews, recommendations, and a referral program.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Why should you care about urgency in ecommerce?

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

8 Surprising Marketing Predictions for 2018

Kissmetrics

Marketing can be a bit like gambling. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018. Marketing

The Marketer’s Guide to YouTube

Kissmetrics

If you’re looking to get into video marketing, there’s no better channel than YouTube. The first step to YouTube marketing is to have a great channel layout. People want to learn SEO and social media marketing from me. They’re not marketers, but they know how to get attention.