Tips for Creating the Perfect Product Recommendation Campaign

Zaius

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign.

How We Grew: Scaling Email Marketing with Product Recommendations

Bronto

Cart Recovery Community Recommendations Welcome Series

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Loyalty Program Apps: Our eCommerce Recommendations

Groove

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. We often recommend loyalty programs because they offer clear incentives to remain engaged.

Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. Brand Recommendation. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation.

Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Welcome to Growth Interviews!

Grow Conversions and AOV With Product Recommendations

Bronto

The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog. Browse Recovery Cart Recovery Email Marketing Marketing Strategy Recommendations PremiumIf you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again.

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

8 Recommendation Algorithms (and How You Can Use Them)

Sailthru

No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Either way, recommendation algorithms are your friend.

Don’t You Know Me at All? The Importance of Relevant Recommendations

Bronto

When done well, product recommendations can be a powerful tool for connecting with consumers. The Importance of Relevant Recommendations appeared first on Bronto Blog. Marketing Strategy Personalization Publications Recommendations

The essentials for choosing the right product recommendation strategy

Dynamic Yield

Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI. The post The essentials for choosing the right product recommendation strategy appeared first on Dynamic Yield. eCommerce Product Recommendations

3 Types of Collaborative Filtering Recommendations Every Retailer Needs to Know

Sailthru

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. From there, retailers make product recommendations based on other customers’ behavior.

[Guest Blog] Make More Money With Website Recommendations

ChannelAdvisor

Today, the online market is saturated with content and products. Website recommendations present a challenge that is not easily solved. Every digital company knows that optimization is important, but very few companies know how to implement website recommendations effectively. . Good recommendations on your site can drive performance both before and during site visits in a sustainable and scalable way. Our website recommendations load in under 150 milliseconds.

Recommended checklist for a successful ecommerce replatforming project

GetElastic

Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project. A platform that is limited to a single country may not be appropriate for targeting the international market. Are you looking to switch or upgrade to a new ecommerce platform?

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

When Sailthru surveyed senior retail marketers, we found that 58% expect the holidays to account for 21-50% of their annual revenue. Every year, holiday spending is greater than the year before, while marketers ramp up their messaging. That data can also fuel future recommendations.

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic. The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store

BigCommerce

When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online… Content Marketing Ecommerce Marketing

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? Want to watch more marketing reviews?

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

The Empowered Marketer: Making Marketing More Beautiful

Zaius

If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. For email marketing, it might be MailChimp.

What The Coronavirus (COVID-19) Means For Marketers

Kissmetrics

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

The rise of social has given way to an entirely new array of marketing tools, strategies and practices. For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept them in business.

The Promise of Machine Learning for Commerce Marketing

Bronto

The post The Promise of Machine Learning for Commerce Marketing appeared first on Bronto Blog. Apps Email Marketing Marketing Strategy Personalization Recommendations Premium

Navigate a Shifting Market with Industry Insights

Zaius

Our goal is to help marketers take charge and feel in control of their brand, even while so much happening in the world is outside of their control. We are sharing these trends on regular intervals, to help marketers continue doing what they do best.

What is Personalized Marketing ?

Kibo

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

How CDP Marketing Powers Your Brand

Zaius

Today’s ecommerce market is growing incredibly fast, as we all know. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. This is exactly why marketers need a customer data platform (CDP) that directly powers marketing.

A guide to maximizing revenue with product recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post A guide to maximizing revenue with product recommendations appeared first on Dynamic Yield.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. Listen to Episode 18: The Empowered Marketer.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Zaius

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? This marketing strategy isn’t too complicated, but you have to put in the work. What is a behavioral marketing campaign?

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

The main points that any marketer should keep in mind are: the user does not want to spend a lot of time on your website and is willing to leave as soon as anything annoys them. This psychological selling trick is incredibly popular and Google recommends to use it as well.

Top Online Retailers Winning a Competitive Market

Zaius

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

How Dynamic Personalization Powers Great Marketing

Zaius

In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing.

IAB CEO Randall Rothenberg: COVID-19 Has Accelerated ‘Storeless Discovery’

Retail Touch

Shift To Programmatic Digital Marketing Will Accelerate. The migration of dollars in digital marketing environments to programmatic and automated means is both continuing and accelerating.

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Some of ActionIQ’s clients have used email marketing as an avenue for storytelling, while others have connected to their customers with virtual happy hours.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. That is, having an influencer marketing strategy.

How to Get the Most From Your Holiday Traffic with Personalization and Recommendations

Sailthru

With so much to consider, we recommend that brands adopt a slightly different personalization strategy during this ultra-busy time. Where to Start and the Recommendations You Need. Personalization is even more crucial during the holidays than during the rest of the year.