SEO recommendations [infographic]

GetElastic

With such a rapid movement, marketers experience real challenges when trying to plan their strategies. The post SEO recommendations [infographic] appeared first on Get Elastic Ecommerce Blog.

Tips for Creating the Perfect Product Recommendation Campaign

Zaius

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign.

Recommended checklist for a successful ecommerce replatforming project

GetElastic

Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project. A platform that is limited to a single country may not be appropriate for targeting the international market. Are you looking to switch or upgrade to a new ecommerce platform?

How We Grew: Scaling Email Marketing with Product Recommendations

Bronto

Cart Recovery Community Recommendations Welcome Series

Loyalty Program Apps: Our eCommerce Recommendations

Groove

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. We often recommend loyalty programs because they offer clear incentives to remain engaged.

Grow Conversions and AOV With Product Recommendations

Bronto

The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog. Browse Recovery Cart Recovery Email Marketing Marketing Strategy Recommendations PremiumIf you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again.

Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Welcome to Growth Interviews!

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store

BigCommerce

When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online… Content Marketing Ecommerce Marketing

Meet Zam: Your Marketing Assistant

Zaius

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Why is it so critical for marketers to have easier access to the power of data science?

5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. Larry Kim’s Crazy Unicorn Marketing Theory. The future of content marketing is winner take all.”.

Books 62

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

The rise of social has given way to an entirely new array of marketing tools, strategies and practices. For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept them in business.

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? Want to watch more marketing reviews?

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

The main points that any marketer should keep in mind are: the user does not want to spend a lot of time on your website and is willing to leave as soon as anything annoys them. This psychological selling trick is incredibly popular and Google recommends to use it as well.

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

So whenever you do keyword research, you’ll see an overview that looks like this: Just like before, you’ll see a graph at the top with the search volume over time, some keyword recommendations and, at the very bottom, a list of blog posts that performed exceptionally well for that keyword.

How Dynamic Personalization Powers Great Marketing

Zaius

In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing.

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

The Empowered Marketer: Making Marketing More Beautiful

Zaius

If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. For email marketing, it might be MailChimp.

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

When Sailthru surveyed senior retail marketers, we found that 58% expect the holidays to account for 21-50% of their annual revenue. Every year, holiday spending is greater than the year before, while marketers ramp up their messaging. That data can also fuel future recommendations.

MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. Not all email marketing services are made the same, so we want to go through a MailerLite review to see if this option is a good solution for your business.

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

The Promise of Machine Learning for Commerce Marketing

Bronto

The post The Promise of Machine Learning for Commerce Marketing appeared first on Bronto Blog. Apps Email Marketing Marketing Strategy Personalization Recommendations Premium

Blog 114

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

Zaius

Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. The post The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo appeared first on Zaius. Podcast The Empowered Marketer Article

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. Listen to Episode 18: The Empowered Marketer.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Zaius

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? This marketing strategy isn’t too complicated, but you have to put in the work. What is a behavioral marketing campaign?

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy.

Top Online Retailers Winning a Competitive Market

Zaius

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. Below are the top marketing pet-peeves that can upset a customer, prevent a sale and hinder the opportunity for a long-term relationship.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. That is, having an influencer marketing strategy.

Marketing Unboxed: Faherty’s Laid-back Surf Style

Zaius

But is their marketing as smooth as the perfect wave? Then, we took a deep dive into Faherty’s marketing strategy, looking at cart abandonment, retargeting, checkout, and much more. ?Want We’re giving it away to one of our lucky Marketing Unboxed subscribers.

GetResponse Review and Pricing [E-mail Marketing Service]

Ecommerce Platforms

GetResponse is a popular email marketing platform that is generally suitable for ecommerce businesses. This being the case, I'm sure there is no need for me to tell you much (if anything at all) about the effectiveness and the benefits of email marketing as it relates to any online business.

Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Dynamic Yield

How can marketers extract the highest value from recommendations? The post Which Recommendation Strategy Will Work? eCommerce Personalization Press eCommerce Optimization Personalized Recommendation EnginesBy leveraging the customer's position in the purchase journey.

Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Dynamic Yield

How can marketers extract the highest value from recommendations? The post Which Recommendation Strategy Will Work? eCommerce Press & Media Web Personalization eCommerce Optimization Personalized Recommendation Engines

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. Commerce marketing strategy

2018 LinkedIn Marketing Guide

Kissmetrics

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. Here are just a few ways you can use visual profile elements to market yourself on LinkedIn. Increasing Recommendations.

Influencer marketing and its role in personalization and commerce

GetElastic

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].