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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

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Market Limbo Requires That Marketers Remain Limber

Forrester eCommerce

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

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Retails Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 133
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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 264
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How to Match Online Customers with the Products They Are Searching For

eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.

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Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Your business has it all: the product, the plan, the team, the market. In today's digitized society, online reviews have all but supplanted word-of-mouth recommendations. But do your online reviews reflect that accurately about you? Online reviews have never been more important.