Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability


Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Choose a shipping strategy: There are 4 main options, and free shipping isn’t always the best.

A Beginner’s Guide to Shopify Shipping

Ecommerce Platforms

You need to sort out your Shopify shipping settings. Where Do You Manage Your Shipping Settings? From here you can configure all your shipping settings. To correctly set up your shipping settings, there are a few things you need to consider: Your shipping rates.

Wine Ecommerce: How To Sell & Ship Wine in 2018


Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. And ship!

When and How to Charge Sales Tax on Shipping


As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not.

Drake, and the psychology of Free Shipping.


Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. Now let’s first get the argument out of the way that the two offers aren’t logically equivalent if a return doesn’t refund the $5 shipping charge.

[Guest Blog] The 5-Step Guide to International Shipping


For many companies, the answer lies in international shipping. Shipping your products to overseas consumers can be a very profitable way to expand and diversify. It’s normal to feel a level of apprehension when thinking about shipping internationally , particularly when it comes to concerns about issues related to costs and customs. Here are five easy steps you can use to get started with international shipping. #1: 1: Decide where you want to ship.

Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website

Inflow Insights

In the case of Trailcam Pro, it had everything to do with shipping and returns. Here’s what it looked like: That little free shipping and returns notification? How you can apply these learnings even if you don’t offer free shipping. eCommerce Marketing

The Empowered Marketer: Making Marketing More Beautiful


If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. For email marketing, it might be MailChimp.

Sailthru’s Guide to Product Recommendations This Holiday Season


When Sailthru surveyed senior retail marketers, we found that 58% expect the holidays to account for 21-50% of their annual revenue. Every year, holiday spending is greater than the year before, while marketers ramp up their messaging. That data can also fuel future recommendations.

The Empowered Marketer: Marketing to Everyone with a Mouth


Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

Connect Your In-Store Experience to Your Online Marketing Strategy


In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch


This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. Commerce marketing strategy

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs


Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. You need to be thoughtful about how you approach your marketing campaigns.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales


But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth.

Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet


As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. Are Your Shipping Costs Too High?

What Is Affiliate Marketing?

eCommerce Guider

What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income. Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. The Marketer.

A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. What kind of content does my market enjoy?

10 Ways To Market Your Ecommerce Site


The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

How to Conduct Online Market Research for Your Ecommerce Business


Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts.

Engaging Strategies to Heat Up Your Summer Marketing


That means warm temperatures, high spirits, and endless opportunities for marketing. In short, summer is an ideal marketing season for all online businesses. Why is Seasonal Marketing Important? We’re Turning Up the Heat: Get Free Shipping for a Limited Time”.

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The Empowered Marketer: Brands at the Forefront of Ecommerce


In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? This makes multi-channel marketing absolutely critical. They get an exclusive discount and that you’re always following up for reviews, recommendations, and a referral program.

7 Strategies to Drive Urgency in Your Ecommerce Marketing


It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Why should you care about urgency in ecommerce?

How to Get the Most From Your Holiday Traffic with Personalization and Recommendations


With so much to consider, we recommend that brands adopt a slightly different personalization strategy during this ultra-busy time. Where to Start and the Recommendations You Need. Personalization is even more crucial during the holidays than during the rest of the year.

Summer Sale Email Marketing Ideas for eCommerce

eCommerce Training Academy

I always recommend you plan 2 months ahead (that’s a minimum). Keep in mind that if you’re thinking about creating a summer video or you have set aside a big digital marketing budget for this campaign, you’ll need more than 2 months of planning.

Ecommerce Affiliate Marketing: The Ultimate Guide

eCommerce CEO

Ecommerce marketing involves testing, tweaking, and making sure your message entices customers to act, all while being ROI-positive. Starting an ecommerce business isn’t easy, and one relatively untapped digital marketing channel at your disposal is affiliate marketing.

The Advanced Guide to Email Marketing for Ecommerce


To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. Consider the following statistics about the power and value of email marketing for ecommerce: The number of email users worldwide is forecasted to rise to 2.9

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing


Nearly all marketers cite personalization as a critical factor in engaging customers. Because the majority of marketers aren’t satisfied with their personalization efforts and results. Here’s how to truly personalize your marketing messages to cut through the clutter.

How to Find a Manufacturer + Save 65% on Product Development


This means your lead time and shipping costs could be reduced. If you’re starting a new ecommerce business or expanding to new products, I would recommend avoiding wholesalers because you need that additional product margin to grow.

How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store


As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end.

5 February Digital Marketing Ideas for eCommerce

eCommerce Training Academy

Nonetheless, there are many marketing ideas you can launch during the month of February that are guaranteed to bring in positive results for online retailers of all sizes. 5 Marketing Ideas for February. Valentine’s Day Marketing Campaign Ideas. You offer free shipping?

Inside Amazon’s Approach to Data and People-Based Marketing


And its success is derived by two things: customer data collection and people-based marketing. Its A9 group allows them to bridge the gap between marketing and advertising to sell its own products more efficiently. In an AdExchanger article , Matt Keiser, CEO of LiveIntent, explains just how: “Amazon’s approach is steeped in all the hot-button issues for marketers, including closed-loop attribution, lifetime value and customer experience.

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Driving eCommerce Revenue, Part 2: Focus on Strategic Marketing


Now, let’s explore the ways you can drive more traffic to that optimized site, and how you build loyalty and retain customers through sophisticated marketing tactics. If you’re reading this post, you most likely already have the basics of marketing down.

4 Email Coaching Tips to Win March Madness Marketing


Similarly, every email campaign presents an opportunity for marketers to get noticed by prospective customers and generate revenue. These email marketing free throws are your automated emails, or what we call flows. Free shipping. Blog Post Email Marketing

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YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business


But today, you’ll learn exactly how to create a YouTube marketing campaign that works. Once you understand where your customer is in the buying journey you can craft a YouTube marketing campaign that’s simple, strategic, and effective.

International Ecommerce Strategy: How to Market, Scale and Win at Every Stage


While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t boil the water” approach to doing business. Run – Optimize delivery and in-market experience.

Back-to-School 2017: Your Digital Marketing Study Guide


Google offers a free tool to check your mobile site speed and provides recommendations on ways to optimize your mobile site. Free shipping is a great way to attract thrifty shoppers without cutting into your margins. Deloitte’s study found that 63% of consumers purchase from online retailers who offer free shipping than those retailers who do not. They are both Digital Marketing Account Managers at ChannelAdvisor.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy


Before you read the rest of the post, let’s just assume your product idea is validated, has enough market demand, and is all primed up for launch (with data to prove it). You might have offers that run all year round or maybe you have a few offers that are permanent such as “free shipping.”

21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

eCommerce CEO

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.

Personalized Emails That Drive Results for Top Beauty Brands


As they interact with your brand, customers share a ton of data that you can use to create more personalized emails via dynamic segmentation and smart product recommendations. By working with first-party data that shoppers willingly shared, the recommendations are incredibly targeted.

How To Build Affiliate Marketing Websites – A Step-by-Step Guide

eCommerce Guider

How To Build Affiliate Marketing Websites – A Step-by-Step Guide. ConvertKit will allow you to capture email addresses, build an email list and continue marketing to your website visitors. Remind Me, What is Affiliate Marketing Again? We Recommend Using Bluehost.

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