Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

Technology 416

Technology Marketing Operations B2B 416

Kissmetrics

MARCH 12, 2021

Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. Build an App Step 1: Do Market Research. Building an app requires research, hard work, and a willingness to dive in and learn.

Payments 321

Payments eCommerce Payment Services Subscription 321

Kissmetrics

FEBRUARY 3, 2021

Before we dive into the resources available, let’s talk about commercial use. If you’re getting the word out or are marketing your business without directly making money on the content, it’s still best to err on the side of caution and treat it as commercial. Free Music for Commercial Use Resources.

Subscription 318

Subscription Download Social Media Definition 318

Retail TouchPoints

JANUARY 29, 2024

On the strategic side, 41% of retailers identified reacting more quickly to business and market changes as an important omnichannel objective, followed closely by the 40% that cited providing a seamless customer experience across all channels. Want to find out more about how retailers are meeting omnichannel and fulfillment challenges?

Fulfillment 289

Fulfillment Shipping Costs Omnichannel Retail 289

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

TalkingRetail

MARCH 14, 2024

ACS (the Association of Convenience Stores) has welcomed the publication of the Chartered Trading Standards Institute manifesto, which calls on the government to commit significant additional resources to support the work of Trading Standards in communities across the UK.

Retail 111

Retail Marketing 111

Retail TouchPoints

MARCH 1, 2022

Leveraging high millennial homeownership rates and this group’s affinity for do-it-yourself projects, Lowe’s has introduced DIY-U by Lowe’s , a new home improvement platform that features live and on-demand educational resources for both kids and adults.

Workshop 264

Workshop Improvements Games Supplies 264

Kissmetrics

JULY 6, 2021

As business owners and marketers, we go through manic highs and lows. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing. An area that a lot of business owners and marketers fall into is a state of comfort. This is normal.

Workshop 252

Workshop SEO Social Media Marketing 252

Kissmetrics

JULY 5, 2021

Even for seasoned marketers, creating compelling content is a challenge. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Other platforms want to support your marketing efforts from start to finish.

Social Media 316

Social Media Reference Marketing Presentation 316

RetailMinded

APRIL 8, 2023

Resources are important in helping you meet your customers’ needs efficiently. These are broad and include human, financial, intellectual, and physical resources. As a business owner, you aim to have the resources bring you returns matching the money you invested in acquiring them. How do you maximize your business resources?

Reference 104

Reference Fulfillment Other Consumer 104

Retail TouchPoints

OCTOBER 20, 2020

David’s Bridal has acquired online wedding resource Rustic Wedding Chic. Maggie Lord, the founder of Rustic Wedding Chic, will join David’s Bridal to lead strategic partnerships, reporting to Chief Marketing and IT Officer Kelly Cook. ”

Marketing 218

Marketing Customer 218

Kissmetrics

NOVEMBER 2, 2021

Because you can make it doesn’t mean it’s going to work for your target market. 15 UX Research Tools and Resources. Considering the rapid growth of digital experiences in every industry from retail and medical to education and science, tools and resources are also growing in popularity. Or are you just creating something flashy?

Books 225

Books Mobile Download Information 225

Kissmetrics

JULY 14, 2021

These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy. For many businesses, local SEO is a fundamental part of digital marketing anyway. What Is Voice Search?

SEO 362

SEO Mobile Information Article 362

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

MakeWebBetter

APRIL 21, 2021

Marketing is not just about selling; it’s about giving. Giving “value beyond your products” is the essence of inbound marketing. And one such way to offer value is by creating a free resource library on your WordPress website.

Marketing 148

Marketing eCommerce 148

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

MAY 14, 2019

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

Marketing 381

Marketing Customer Loyalty Consumer Customer 381

Kissmetrics

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Swagbucks: Referral Marketing.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. Not everyone has the resources that multi-billion dollar global corporations like Facebook or Microsoft do, so how can SMBs possibly hop on the metaverse bandwagon?

Marketing 344

Marketing Social Media Games Small Business Retail 344

Forrester eCommerce

NOVEMBER 17, 2022

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed.

Operations 195

Operations Marketing B2B 195

Forrester eCommerce

OCTOBER 27, 2023

As B2B marketing becomes more technical, frontline marketers find themselves increasingly dependent on technical resources outside the marketing department. These dependencies can create bottlenecks, slow down campaign […]

B2B 403

B2B Marketing 403

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

SheerID

MARCH 30, 2022

In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.

Marketing 158

Marketing Blog 158

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

ChannelAdvisor

DECEMBER 21, 2021

As we close out this incredible year, we’re taking a quick look back at some of the most popular resources we provided in 2021. . In case you missed any, we’re listing our top 10 resources from 2021 below. The post Year in Review: Our Most Popular Resources of 2021 appeared first on ChannelAdvisor. Subscribe to our blog !

eCommerce 130

eCommerce Webinar eCommerce Software Fulfillment 130

Ecommerce Platforms

NOVEMBER 16, 2018

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

Shopify 207

Shopify Shipping Costs Web Design Article 207

Forrester eCommerce

SEPTEMBER 14, 2021

Marketing Resource Management (MRM) tools. MRM tools are the marketing engine that make your marketing department go. Circuit boards. All things that aren’t front-and-center but are critical for daily operations.

Marketing 195

Marketing Channel Operations Management 195

Forrester eCommerce

NOVEMBER 18, 2019

But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name. Instead, when we speak to marketers, […]. In my four years at Forrester, I’ve crossed paths with a lot of three-letter technologies: CDP, DMP, OTT, ITP, and ETP. the list goes on.

Marketing 272

Marketing Technology Management B2C 272

Retail TouchPoints

MARCH 21, 2024

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

eCommerce 258

eCommerce eCommerce Platforms Events Customer Experience 258

Forrester eCommerce

MARCH 5, 2020

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 292

B2C Operations Marketing Management 292

Forrester eCommerce

APRIL 1, 2022

One of the first questions every marketing leader must be able to answer for every major effort they oversee, and even some they do not, is: “What are the tools, processes, data, resources, and measurements I need to have in place to be as effective and efficient as possible?” To answer this question, marketing leaders […].

Operations 195

Operations Marketing B2B 195

Kissmetrics

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing? Examples of Account-Based Marketing. Why are these numbers so low?

Presentation 270

Presentation Marketing Webinar PPC 270

Klaviyo

OCTOBER 5, 2017

If you’re looking to level up your win-back series or just get started, take a look at our comprehensive list of the top win-back resources to help advance your win-back strategy. Not sure how your overall email marketing strategy stacks up? Check out our Ecommerce Email Marketing Maturity Model.

Customer Retention 208

Customer Retention eCommerce Marketing Improvements 208