ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

Search Marketing 60

Search Marketing Marketing Mobile Article 60

Digital Doughnut

APRIL 3, 2024

Marketing has changed dramatically over the years, but what is the impact of technological advances in marketing? And what is marketing technology? Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Read more to find out.

Technology 90

Technology Marketing Social Media Search Marketing 90

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Digital Doughnut

MARCH 13, 2024

In the fast-paced digital world, staying ahead with innovative marketing strategies is essential for success. This article unveils expert insights into the top digital marketing trends for 2024.

Marketing 98

Marketing Omnichannel Article Customer 98

Digital Doughnut

FEBRUARY 12, 2024

Digital marketing is not just a buzzword; it's a fundamеntal shift in how businеssеs connect with their audiеncе. In today's intеrconnеctеd world, consumеrs arе constantly onlinе, and their purchasе dеcisions arе hеavily influenced by digital channеls.

Marketing 90

Marketing Search Marketing Operations 90

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278

SEO Search Marketing Improvements Recommendation 278

Retail TouchPoints

DECEMBER 10, 2021

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Books Marketing 246

Digital Doughnut

FEBRUARY 29, 2024

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is crucial when it comes to promoting your business, then keep reading.

Social Media 98

Social Media Marketing Customer Search Marketing 98

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

Channel 98

Channel Marketing Article Social Media 98

Forrester eCommerce

FEBRUARY 26, 2019

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States.

Search Marketing 339

Search Marketing Marketing 339

Digital Doughnut

DECEMBER 7, 2023

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

Marketing 98

Marketing Technology Consumer Search Marketing 98

Digital Doughnut

MARCH 10, 2023

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128

Marketing Presentation Search Marketing Operations 128

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Digital Doughnut

JANUARY 15, 2024

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. Here are our predictions on what to expect from SEO and Paid Search in 2024 2024 looks set to be even more eventful.

SEO 52

SEO Search Marketing Events Marketing 52

Digital Doughnut

MARCH 30, 2022

This article dives into the future of content marketing by exploring what might be ahead for marketers in 2022. Read our top suggestions for the best content for your marketing strategy.

Marketing 104

Marketing Article Search Marketing 104

Digital Doughnut

NOVEMBER 16, 2022

Halloween might be an unsettling time for many of us, but it pales in comparison to the daily life of your typical digital marketer. After all, we just need to take our kids trick-or-treating, or bear witness to a bit of annual horror fiction on screen.

Marketing 98

Marketing Social Media Search Marketing eCommerce 98

CPC Strategy

AUGUST 11, 2020

I simply want to say I’m new to blogs and seriously liked you’re website. Probably I’m going to bookmark your blog. You certainly come with great writings. With thanks for sharing your web site.

Search Marketing 40

Search Marketing Blog Marketing 40

Digital Doughnut

NOVEMBER 20, 2023

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Events 98

Events Marketing Article Search Marketing 98

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

JUNE 3, 2022

To give you that understanding, we conducted a survey of 170+ digital marketing professionals at industry-leading brands about the trends, initiatives, and obstacles that are top-of-mind for them brand right now. Explore the data below in our State of Digital Marketing infographic.

Marketing 78

Marketing eCommerce Social Media Search Marketing 78

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. It’s the second half of 2023. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Funnel.io

FEBRUARY 22, 2022

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities.

PPC 36

PPC Marketing Search Marketing 36

Digital Doughnut

DECEMBER 6, 2023

This challenge has driven innovation in content marketing, leading to a powerful synergy between ChatGPT, an advanced AI language model, and infographic marketing statistics. In today's dynamic digital landscape, capturing your audience's attention is no small feat.

Marketing 52

Marketing Search Marketing Technology Operations 52

Digital Doughnut

JUNE 14, 2022

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open.

Marketing 127

Marketing Improvements Social Media Search Marketing 127

ROI Revolution

JUNE 26, 2020

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

White Paper 147

White Paper Marketing Webinar Recommendation 147

Digital Doughnut

JULY 15, 2022

Planning and implementing a marketing SEO strategy is a must for all businesses who managed to create their business websites. Before we start a discussion of how to plan your marketing SEO strategy properly, we would like to say a few words about what it actually is and why it is essential.

SEO 98

SEO Marketing Management Search Marketing 98

Digital Doughnut

AUGUST 29, 2023

In 2023, a digital marketing strategy will be important for reaching a target audience, analyzing market trends, tracking and optimizing SEO performance, driving customer engagement, improving your ROI effectively, and staying competitive.

Marketing 59

Marketing SEO Improvements Customer 59

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Quality of reporting and data insights will continue to be a crucial input to marketing strategies in 2023.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Digital Doughnut

MARCH 29, 2022

There’s a lot between thinking of a good marketing idea and making it happen for your business. Proper execution of your marketing plans can bring a lot to your business. That’s what this article is all about - to help you move forward with the right marketing idea. To get there, you need actionable tips and smart decisions.

Marketing 97

Marketing Article Search Marketing 97

Digital Doughnut

AUGUST 25, 2022

Similar to other industries, promoting the educational sector through digital marketing will attract more students to your schools or colleges. Online marketing is essential when recruiting new students. Consider, for example, visitors to events such as an open day.

Marketing 69

Marketing Events Other Social Media 69

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Social Media Marketing PPC 62

365 Retail

JANUARY 9, 2024

The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry. With over 1.8 Ikea follows as the second most prominent brand in the sector with over 3.5

eCommerce 64

eCommerce Toys Search Marketing Social Media 64

Retail TouchPoints

SEPTEMBER 20, 2021

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?

Retail 279

Retail Food and Beverages Magazine Technology 279

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

Marketing 96

Marketing Social Media X-cart Games 96

Digital Doughnut

MAY 27, 2022

This article discusses ways to increase your healthcare practice revenue using online digital marketing to generate more new patient acquisitions.

Marketing 72

Marketing Article Search Marketing B2C 72