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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be! Use Automation.

Marketing 367
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Optimize your order confirmation message. Don’t delay.

Marketing 334
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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Fortunately, shoppers don’t just have to cross their fingers and hope threat actors overlook their shopping carts. Avoid shopping on public WiFi Most people believe using public WiFi is safe by default. Here are a few tips that shoppers can use year-round to stay safe and boost their cybersecurity: 1.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263
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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business.

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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Social Proof.

Marketing 305