Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. While loyal customers are open to communication, that doesn’t mean marketers have free rein to flood them with promotions. Email is the New Home Address.

Social Media 317

Social Media Channel Marketing Consumer 317

Retail TouchPoints

JULY 27, 2023

Not only are we feeling, but Damasio’s study also revealed that every decision we make is grounded in emotion. Unfortunately, this is something marketing professionals often overlook. Unpredictability: In addition to data and hard facts, truly impactful empathetic marketing will also have a touch of spontaneity.

Customer 237

Customer Marketing Consumer Toys 237

Forrester eCommerce

NOVEMBER 30, 2020

Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes.

Marketing 415

Marketing Retail Consumer Customer 415

BigCommerce

DECEMBER 5, 2019

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.…

Marketing 448

Marketing eCommerce eCommerce Marketing 448

Forrester eCommerce

NOVEMBER 21, 2022

Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.

B2B 195

B2B Management Marketing 195

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Reference 331

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Digital Doughnut

JUNE 7, 2023

You have probably heard that case studies are a powerful marketing tool that companies use to showcase their services and expertise. In our market, in Ukraine, they are used by everyone from hairdressers to high-tech IT companies.

Marketing 52

Marketing Reference Article Social Media 52

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. The Challenge. Who is Caragh Nursery? Our Solution.

Marketing 370

Marketing Accessories Management Customer 370

Forrester eCommerce

SEPTEMBER 4, 2020

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […].

Marketing 399

Marketing B2B 399

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin). Tan grew up in Singapore and studied at Nanyang Polytechnic, earning a diploma in digital media design.

Marketing 299

Marketing Technology Games Information 299

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Retail TouchPoints

OCTOBER 10, 2022

This is true all year long, but recent studies show at least 26.8% With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Profitero

DECEMBER 20, 2023

Retail media case study. Profitero's Shelf Intelligent Media drives incremental growth, new buyers and ROAS in a growing, competitive retail media market.

Retail 78

Retail Marketing Omnichannel eCommerce 78

Forrester eCommerce

APRIL 5, 2022

Marketing leaders understand that enablement drives better business outcomes, yet companies are spending only about 10% of what they spend to enable sales on marketing enablement, based on our benchmark studies and Forrester’s Q1 2022 Sales Learning And Development Professionals Survey.

Marketing 195

Marketing Improvements B2B Operations 195

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

SheerID

APRIL 13, 2022

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.

Marketing 159

Marketing 159

Forrester eCommerce

JANUARY 24, 2022

Leonardo Da Vinci said, “To develop a complete mind; Study the science of art. Study the art of science. This couldn’t be more profound in an era of marketing, advertising, and digital experience where the distinction between a brand’s promise, how its communicated and […]. Learn how to see.

Arts 195

Arts Marketing Customer Experience B2C 195

Retail TouchPoints

OCTOBER 12, 2022

Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of the population identifying as Eco Actives, consumers for whom reducing their waste remains a firm habit, according to Kantar’s Who Cares, Who Does 2022 study.

Shipping Costs 263

Shipping Costs Supplies Article Consumer 263

Kissmetrics

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. Why is Emotion Marketing so Effective? Yes and no.

Marketing 363

Marketing B2B Article Travel 363

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

Marketing 279

Marketing Online Retail Information Consumer 279

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

Korona

JANUARY 6, 2023

Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. This article will introduce you to 10 eCommerce social media marketing case studies that involve brands that have successfully utilized social media for greater brand awareness and increased sales.

Social Media 52

Social Media eCommerce Marketing POS 52

Groove

MAY 6, 2020

Case Study: Exceeding A Client's Goals. Our 2019 learnings helped shape our 2020 strategy by attracting more customers in innovative ways, growing market share and, ultimately, increasing revenue. ModelTrainStuff , formerly known as M.B. In the 90s, they created a website to sell their products worldwide. 2020 Strategy.

Accessories 259

Accessories eCommerce Customer Blog 259

Forrester eCommerce

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer 235

Customer Subscription Technology Management 235

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 263

Marketing Beauty and Health eCommerce Consumer 263

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

Forrester eCommerce

MARCH 29, 2019

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). In this year’s study, we focused on […].

Omnichannel 364

Omnichannel Marketing Retail Online Retail 364

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S. Chucking the expensive commercials.

Marketing 246

Marketing Retail Social Media Consumer 246

Kissmetrics

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 3 Reasons Presentation Skills Are Important in Marketing.

Presentation 276

Presentation Marketing Events SEO 276

Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. “What do you do in this situation?”

Marketing 312

Marketing Games Technology Presentation 312

Omnisend

AUGUST 25, 2023

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. Try Omnisend and elevate your SMS marketing with impactful promotional messages Start Free Today What is a promotional message? A promotional SMS is a concise, text-based message designed for marketing purposes.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78