Forrester eCommerce

SEPTEMBER 13, 2021

It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.

Travel 369

Travel B2B Marketing Customer 369

Forrester eCommerce

MAY 8, 2020

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior.

Travel 303

Travel Consumer B2C Customer 303

365 Retail

FEBRUARY 22, 2024

Travelling the world and experiencing new cultures while running a thriving online business is an exhilarating thought for many. In this post, we will explore the essentials of dropshipping for travellers, providing valuable insights and tips on how to succeed in this unique business model.

Travel 52

Travel Shipping Costs eCommerce Platforms Shipping 52

Retail TouchPoints

APRIL 7, 2023

This behavior, combined with growing interest in travel and going out, is creating new opportunities despite the economic uncertainty affecting the industry. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner.

Travel 264

Travel Social Media Marketing Fashion 264

365 Retail

JANUARY 9, 2024

However, the entertainment and travel sectors saw a surge as consumers eagerly booked experiences and getaways for 2024. Travel Sector Soars The travel sector experienced robust growth, with airlines and travel agents reporting increases of 20.2% Essential spending saw a notable deceleration, climbing only 1.8%

Travel 105

Travel Consumer Leisure Department Stores 105

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. It is unlikely that travel next year will be back to the pre-pandemic peak. Here’s why.

Food and Beverages 273

Food and Beverages Marketing Travel Retail 273

UpSellIt

SEPTEMBER 14, 2021

That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to a new mindset among travelers.

Travel 111

Travel Books Leisure Social Media 111

Forrester eCommerce

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Brands improvised, cutting media spend and adjusting their previous marketing strategies to accommodate rapid shifts in consumer behavior.

Marketing 294

Marketing B2C Travel Fashion 294

Omnisend

MARCH 31, 2023

Reading Time: 5 minutes Ready to jet-set your email marketing campaigns to new heights with some click-worthy travel email subject lines? Then buckle up, because we’ve got the ultimate travel-inspired subject line treasure map for you. Uncover hidden travel gems ? ?️ Travel FOMO? So, let’s get started!

Travel 78

Travel Definition Books Marketing 78

RTP blog

AUGUST 24, 2018

By Mike Putman, Customer Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything, it’s that consumers love to travel and will go out of their way for exclusive travel benefits.

Travel 150

Travel Retail Leisure Subscription 150

Retail TouchPoints

FEBRUARY 14, 2023

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.

Travel 278

Travel Games Merchant Services eCommerce 278

Retail TouchPoints

DECEMBER 15, 2023

While B2C autonomous deliveries, such as those using robotic vehicles meant to travel on sidewalks, have been tested by a few retailers , there may be more opportunity in the B2B or “middle mile” space.

B2C 264

B2C Travel B2B Marketing 264

Forrester eCommerce

JULY 28, 2023

Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.

Travel 362

Travel Supplies Marketing B2C 362

365 Retail

APRIL 29, 2021

WH Smith has said it plans to open 100 new travel stores after securing £325 million in financing to fund its growth plans. WH Smith has said it plans to open 100 new travel stores (WH Smith/PA). Group sales dropped by 44% to £420 million, as travel sales plunged by 65% to £150 million for the period.

Travel 121

Travel Banking Operations Retail 121

Forrester eCommerce

MARCH 16, 2020

Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.

Marketing 276

Marketing Travel Events Information 276

Retail TouchPoints

APRIL 9, 2024

I travel regularly for work, for example, and when I think about my own foundational needs both as a consumer and business professional, there are two — things that save me time and things that make my travel experience easier. I know a lot of people feel this way, especially as travel rebounds. issuing community.

Merchant Services 264

Merchant Services Travel Management Consumer 264

Forrester eCommerce

DECEMBER 6, 2022

Get To Know Matt Most people who know Matt know he has a passion for travel and immersing himself in other cultures. He studied abroad in destinations including Argentina, Morocco, and Hong Kong in high school, college, and grad school. His career also provided him with the opportunity to take up residence in Turkey and […].

Travel 195

Travel Marketing Other B2B 195

Kissmetrics

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 297

Merchant Services Marketing Payments Payment Services 297

Retail TouchPoints

APRIL 12, 2022

Designed in the style of an Italian street market (complete with tomato plants), the three-day pop-up experience is dubbed The Saucery by Rao’s Homemade. Rao’s Homemade is bringing a taste of Italy to New York City’s SoHo neighborhood with its first-ever pop-up consumer experience, opening on April 22.

Marketing 290

Marketing Jewelry Travel Consumer 290

Retail TouchPoints

DECEMBER 6, 2023

In a recent survey , Prime Student found that 79% of college students are saving up for travel, with 43% of those students prioritizing a trip home to see family or a friend. Amazon Prime is helping these students get home for the holidays through a partnership with StudentUniverse , a travel deal aggregator. PST on Dec. 6 and 7, 2023.

Travel 264

Travel Subscription Books Supplies 264

Retail TouchPoints

FEBRUARY 2, 2024

UK-based travel retailer WHSmith is bullish on growth prospects for 2024, with plans to open more than 110 stores this year — and more than 50 of those openings will be in North America.

Travel 264

Travel Retail Customer Operations 264

Retail TouchPoints

MAY 19, 2023

I love to travel. That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. They were wrong, and tourists still prefer the certainty, anonymity and safety of cash when travelling. Most people do.

Travel 278

Travel Payment Services Retail Books 278

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Forrester eCommerce

MARCH 26, 2020

Travel has slowed to a crawl. The COVID-19 pandemic is having detrimental effects on businesses and economies around the world. State governments are ordering nonessential businesses to close. Bars and restaurants are limiting services. Public schools are closed.

Travel 323

Travel Customer Marketing Consumer 323

365 Retail

SEPTEMBER 1, 2021

WH Smith said its sales for the past year are expected to be “slightly ahead” of expectations as its travel business continued its recovery in recent weeks. UK traveller numbers are still “significantly down” versus 2019 but the group highlighted the “gradual recovery” in activity in July and August.

Travel 59

Travel Improvements Marketing Retail 59

Retail TouchPoints

APRIL 11, 2024

Omnichannel dog brand Bark has partnered with a jet charter company to launch Bark Air , an air travel experience designed “for dogs first and their human companions second.” Each plane will accommodate approximately 10 dogs and their human companions.

Travel 262

Travel Books Omnichannel Information 262

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Jumpshot

MARCH 27, 2017

Following the usual post-holiday travel surge, February saw Americans decrease domestic and international flight purchases by double-digits. However, while both domestic and international travel saw MoM decreases in flight bookings, all of the top ten international destinations for MoM changes saw increased flight purchases over January.

Travel 111

Travel Books Marketing eCommerce Marketing 111

Liveintent

MAY 23, 2018

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Even older grandparents these days check portals like Expedia and Kayak rather than phoning a trusty travel agent. Meanwhile, their younger kin peruse Instagram for travel inspiration , resorts, and hotels. Playing the email game.

Travel 67

Travel Marketing Leisure Books 67

Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations. Yet no one would have foreseen how train travel could reach this pinnacle in […]

Travel 349

Travel Customer Customer Loyalty B2B 349

Retail TouchPoints

MARCH 27, 2024

with plans for stores in a dozen new markets through a partnership with mall operator CBL Properties. The company currently operates 6,413 stores around the world, nearly 2,500 of which are in global markets, including a new flagship in London. China-based lifestyle retailer Miniso is continuing its rapid expansion across the U.S.,

Travel 289

Travel Operations Events Retail 289

Retail TouchPoints

JUNE 3, 2021

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

Food and Beverages 180

Food and Beverages Marketing Automotive Leisure 180

Kissmetrics

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. Retargeting.

Marketing 259

Marketing X-cart Travel Shipping Costs 259

Groove

DECEMBER 13, 2019

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358

eCommerce Marketing Social Media Travel 358

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Find the Right Path to Reach Shoppers.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Retail TouchPoints

JUNE 23, 2020

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Marketing 279

Marketing B2C Document Travel 279

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360