Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 191

Marketing White Paper Social Media Mobile 191

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Before ‘metaverse’ became a buzzword, we had already transformed this buzzword into a commercial reality,” said Wang.

White Paper 262

White Paper Customer Multi-channel Fashion 262

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209

Marketing Social Media White Paper Webinar 209

ROI Revolution

OCTOBER 17, 2022

Looking for more information on social media advertising? Gain some insights from the resources below! The post Infographic: The State of TikTok Advertising appeared first on ROI Revolution.

White Paper 78

White Paper Social Media Blog Fashion 78

ROI Revolution

JUNE 26, 2020

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

White Paper 147

White Paper Marketing Webinar Recommendation 147

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

ROI Revolution

NOVEMBER 17, 2022

It takes a dedicated strategy, but programmatic advertising has the power to fuel your brand’s full-funnel, omnichannel marketing strategy, all the way from awareness to conversion. Of course, no marketing strategy can drive magical results without intelligent and careful consideration. Sound like a dream? Read the case study.

White Paper 78

White Paper Omnichannel Webinar Apparel 78

Kissmetrics

FEBRUARY 12, 2018

This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Think email marketing a decade ago.

Marketing 237

Marketing Webinar White Paper Presentation 237

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

OCTOBER 24, 2022

Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In fact, US Pinterest advertising revenue has grown by over 5x since 2017, and by 2026, US ad revenue for the platform is expected to surpass $4 billion for the first time ever!

White Paper 60

White Paper Social Media Blog Fashion 60

Retail TouchPoints

JANUARY 18, 2021

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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White Paper Retail Consumer Marketing 299

Webbula

AUGUST 14, 2018

Inbox Pros and Webbula have teamed up to create a white paper, “Increased Deliverability Starts With Good Email Hygiene” to give email marketers tips for best email practices. The post Inbox Pros & Webbula Report “Email Deliverability” appeared first on Webbula.

White Paper 71

White Paper Marketing 71

ROI Revolution

SEPTEMBER 28, 2022

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. Conversion rate optimization is the ideal partner to your paid digital marketing efforts.

Marketing 78

Marketing eCommerce White Paper Social Media 78

ROI Revolution

NOVEMBER 18, 2020

To learn more about technical, product feed, and SEO pitfalls that can happen when replatforming, along with more key insights into how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales, download our recently updated white paper on replatforming your website. Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

BigCommerce

JANUARY 25, 2018

All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

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White Paper Clothing Outdoor Improvements 419

ROI Revolution

JULY 1, 2020

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

White Paper 78

White Paper Marketing Webinar Recommendation 78

OracleBlogs

APRIL 27, 2020

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

White Paper 72

White Paper Retail Recommendation Management 72

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 264

Retail White Paper Customer Experience Marketing 264

Kissmetrics

DECEMBER 1, 2021

SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. Speaking of creating content, let’s talk about content marketing.

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SEO White Paper Improvements Other 236

PFS

AUGUST 14, 2019

A new white paper from PFS, titled ‘ Are online retailers delivering for customers? ’, highlights the areas where retailers aren’t meeting customer expectations and what shoppers expect them to be doing more of to improve the online shopping experience. GET THE WHITE PAPER. GET THE WHITE PAPER.

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White Paper Online Retail Retail Consumer 40

Kissmetrics

JULY 25, 2017

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. Kissmetrics Campaigns is a behavior-based email marketing tool. “Which email encouraged them to do so?”. Did you know?

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White Paper Download Shopping Carts Information 196

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing.

Customer Data 264

Customer Data Customer White Paper Technology 264

ROI Revolution

MAY 30, 2023

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Kissmetrics

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 271

Social Media Blog White Paper SEO 271

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion types also differ, as your desired action may be to book a demo, download a white paper, or fill out a form.

B2B 179

B2B White Paper Download Demo 179

FastSpring

JUNE 11, 2019

Post topics include marketing, branding, analytics, various ecommerce platforms, and conversion optimization tips. Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing.

White Paper 68

White Paper eCommerce Webinar SEO 68

ROI Revolution

JANUARY 27, 2022

This search engine averages more than 100 million searches per day and, in many markets, is the most downloaded browsing app on Android. White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly.

SEO 78

SEO White Paper Shopify Mobile 78

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live. Instead, you’ll create a marketing asset that kicks off a long, profitable relationship with a new customer. They aren’t some newfangled tech trend.

Customer 360

Customer Books White Paper PPC 360

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144

B2B eCommerce White Paper Seminar 144

RTP blog

MARCH 17, 2017

In a white paper , NCR shared data that confirmed that while 94% of 18-to-34-year-olds use self-checkout, 87% of 55-to-64-year-olds and 73% of shoppers 65 and older also use self-checkout. Samuel Mueller is the CEO and co-founder of Scandit and is responsible for overall strategic direction, marketing, sales and business development.

Mobile 150

Mobile White Paper Payment Services Shopping Carts 150

ROI Revolution

AUGUST 17, 2020

Market Basket Report. In our brand new Amazon Brand Analytics & Your Advertising White Paper , we dive deeper into all of these reports with top-notch strategies, success stories, examples, and more! Market Basket Report. With the Market Basket Report, you’ll see both competitors’ products and your own products.

White Paper 78

White Paper Download SEO Information 78

Dynamic Action

NOVEMBER 17, 2017

White Paper: How Amazon Does Data — And What You Can Learn From It July 11, 2017 8 lessons from Amazon: Retailers may not want to follow the direct path of Amazon, but they can incorporate some of Amazon's data strategies. Read More 0. Read More 0. Read More 0. Read More 0. Get in Touch.

White Paper 48

White Paper Retail Download Technology 48

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. Email is the most popular communication and marketing channel. Email is the most popular communication and marketing channel. Marketing Manager in real life.

Channel 63

Channel Social Media Marketing White Paper 63

Kissmetrics

JUNE 28, 2017

The problem with analytics is the more we know, the more we realize we don’t know — and “engagement” is one of those elusive quasi-metrics marketers keep chasing after, as if to hold it up as the ultimate measure of a site’s success. We can tie it to different data-backed metrics, but they don’t really give us the full picture.

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Retail TouchPoints

AUGUST 11, 2021

ARTICLE Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Other 147

Other White Paper Multi-channel eCommerce 147

ROI Revolution

JANUARY 12, 2021

We dive deeper into these strategies in our new white paper, The Essential Guide to Amazon Advertising for Brands. Do you see any opportunities to expand your marketing strategy on Amazon? Conclusion. In today’s ecommerce landscape, an all-in investment in Amazon advertising with a robust, informed strategy is a no-brainer.

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White Paper Subscription Reference Games 103