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Meet Andrew Cornwall, Forrester’s Newest Mobile/AD&D Analyst

Forrester eCommerce

It’s a pleasure to meet you. I’m sure this is a huge relief to previous newest analyst David Mooter, who’s no longer required to bring the (virtual, COVID-safe) coffee and donuts to team meetings. I’m the most-recently-hired analyst on Forrester’s application development research team. I […].

Mobile 285
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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 114
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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. To meet these demands quickly and seamlessly, the technology behind the scenes matters. Moving From Mobile-First to Mobile-Only.

Mobile 264
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Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 350
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Mall of the Emirates Meets Customers ‘Wherever They Are’ with New Digital Concierge

Retail TouchPoints

Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store, at home or through a mobile device. Mall of the Emirates also has launched a digital reserved parking service.

Books 272
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Marketers, Sharpen Your Mobile Messages

Forrester eCommerce

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195
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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

POS 223