Forrester eCommerce
AUGUST 12, 2020
For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada.
Forrester eCommerce
MARCH 9, 2022
Between February 28 and March 3, the leading global telecoms and networking event, Mobile World Congress (MWC), took place in Barcelona. Age of the Customer emerging technology enterprise architecture infrastructure & operations internet of things (IoT) mobile technology
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Forrester eCommerce
DECEMBER 8, 2019
It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].
Forrester eCommerce
SEPTEMBER 28, 2018
banking benchmarks digital business digital money management mobile apps mobile services user experience Banking Digital Banking Industry Wave Mobile BankingDigital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year.
Forrester eCommerce
JUNE 11, 2021
Age of the Customer customer experience mobile technology privacyApple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive.
Forrester eCommerce
JULY 1, 2019
Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations! age of the customer consumer mobile activities consumer mobile devices customer experience measurement digital customer experience mobile apps online retail retail Customer Experience (CX) digital retail mobile
Forrester eCommerce
JULY 7, 2021
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. Yet many brands are still wondering, “What is the future of mobile?”
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 53% of UK online adults have done their banking on a mobile website or app in the past month.
Forrester eCommerce
AUGUST 12, 2020
For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences of more than a dozen banking brands’ apps across the US and Canada.
Forrester eCommerce
APRIL 30, 2018
Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].
Forrester eCommerce
MARCH 4, 2019
Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table. 5G AI Food Tech IoT Mobile World Congress
Forrester eCommerce
MAY 3, 2019
On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either. This is not the first time we’ve seen a telecommunications firm enter the banking space – it’s already been happening for years in Europe and Asia, with large telcos such as Orange and KDDI. So should banks be worried? Watch below to learn more.
Zaius
APRIL 7, 2017
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. And unfortunately, this is a big problem that many retailers with mobile apps still have – many brands design apps with a “mobile first, mobile only” mentality, forgetting that the majority of shoppers not only move frequently between mobile and web, they do so specifically at purchase.
Forrester eCommerce
JULY 8, 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic.
Forrester eCommerce
MAY 10, 2019
I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].
Forrester eCommerce
NOVEMBER 5, 2021
Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience. Age of the Customer Banking Europe mobile technology user experience (UX
Forrester eCommerce
MAY 15, 2018
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. mobile apps mobile commerce (mCommerce) mobile engagement mobile marketing mobile moments mobile services mobile shopping mobile web digital strategy ecommerce mcommerce mobile
Forrester eCommerce
DECEMBER 5, 2018
automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformationHaving worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.
Retail TouchPoints
JULY 20, 2022
OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future.
Retail TouchPoints
MARCH 9, 2023
Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience.
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. And mobile experiences impact business […].
Forrester eCommerce
APRIL 20, 2021
Age of the Customer Application Development & Delivery mobile technologyHello! It’s a pleasure to meet you. I’m the most-recently-hired analyst on Forrester’s application development research team.
Forrester eCommerce
AUGUST 24, 2020
As we are reviewing mobile banking apps for our coming European Digital Experience Review™ research, I am noticing a growing gap between leaders and laggards on both user experience and functionalities offered in app. Mobile […].
Forrester eCommerce
JULY 15, 2020
Age of the Customer banking digital business digital disruption financial services Australia Digital Banking Financial Services financial well-being; financial wellness; digital strategy; digital banking; mobile banking; financial services; customer experience Mobile apps Mobile Banking
Forrester eCommerce
FEBRUARY 23, 2018
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].
Forrester eCommerce
JUNE 15, 2018
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout. age of the customer consumer mobile activities digital customer experience employee engagement mobile engagement mobile shopping retail associate enablement digital retail digital store mobile
Forrester eCommerce
SEPTEMBER 14, 2021
Use these five criteria to enhance the efficacy of your mobile messaging practices. It's time to meet your customers where they are. Age of the Customer B2C Marketing commerce customer experience
Forrester eCommerce
MAY 31, 2018
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing
Forrester eCommerce
MAY 15, 2019
[Note: This is about the findings from our US mobile banking reviews and research, if you want to read about what we saw in Canada go here] Mobile apps have become the touchpoint of choice for millions of people to manage their finances. To find out how effectively banks are meeting customers’ expectations, Forrester regularly […].
Forrester eCommerce
JUNE 16, 2020
The T-Mobile DDoS Attack That Wasn’t Yesterday, the internet was atwitter with rumors of a massive distributed denial of service (DDoS) attack against major US carriers.
Zmags
MAY 25, 2017
When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags. Ecommerce Best Practices Online Shopping Trends content & commerce customer experience omnichannel retail
Forrester eCommerce
FEBRUARY 14, 2019
For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. B2C marketing chief marketing officer (CMO) digital business 5G AI augmented reality Foldable phones Global Mobile Awards Hololens mobile first MWC voice interfacesThere is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more. The reason I […].
Forrester eCommerce
NOVEMBER 5, 2018
This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […].
Forrester eCommerce
AUGUST 28, 2019
We benchmarked the usability and functionalities of five mobile banking apps in Hong Kong: Bank of China (BoC), Bank of East Asia (BEA), DBS Bank Hong Kong, HSBC, and Standard Chartered Bank. age of the customer banking mobile appsIt is the first time that Forrester has evaluated banks in Hong Kong SAR, the famous world finance hub.
Forrester eCommerce
MAY 29, 2019
Banks across Europe are all working hard to build the killer mobile banking app. age of the customer customer experience financial services mobile apps Customer Experience (CX) Digital Banking digital strategy Mobile Banking User Experience (UX The drivers are manifold. They aim to keep pace with their customers’ needs and rising expectations as consumers’ appetite for banking on the go shows no signs of abating. They also want to stay ahead of the competition.
Forrester eCommerce
JUNE 4, 2019
application development & delivery banking digital business financial services mobile appsIf you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie) managed to, at best, fit in with the crowd, the other (Fonzie, also known as “The Fonz”) […].
Retail TouchPoints
MAY 17, 2022
Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.
Zaius
JULY 5, 2018
Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns. If you want to implement a true omnichannel marketing strategy, you need to manage campaigns across channels so you can deliver a seamless experience with consistent messaging.
Forrester eCommerce
SEPTEMBER 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.
Forrester eCommerce
AUGUST 25, 2020
This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. Age of the Customer B2C Marketing mobile technology
Forrester eCommerce
OCTOBER 5, 2021
Mobile devices aren’t just computers you can carry around. Seasoned vets of the mobile space must learn: The device your customer has is not the one you tested. Age of the Customer Application Development & Delivery mobile technology
Forrester eCommerce
FEBRUARY 25, 2019
Today’s Retail Apps Meet mCommerce Purpose, but Fail To Inspire Omnichannel Shopping Brendan Miller and Madeline King The Forrester Industry Wave evaluates digital experiences of firms; they highlight digital best practices from leading firms and help our clients better understand what digital strategies will best win, serve and retain customers.
Zaius
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Mobile apps.
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