Omnichannel Retail: In-Store Experiences


When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail.

Creating a Mobile App For The Omnichannel Shopper


Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel.

Why Decision Trees Are Terrible for Omnichannel


Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns.

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

Mobile Content Strategy: 3 Key Steps


Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

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Omnichannel Ecommerce Marketing is Within Reach


True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

Embracing mobile commerce: 6 ways to optimize


It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? Mobile Commerce

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Do You Have an Effective Omnichannel Marketing Strategy?


If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

WEBINAR: Tackling the Omnichannel Customer Data Challenge


Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Today, your buyers likely have multiple identities within your marketing systems as they engage via their mobile phones, laptops, and as anonymous users on your site. Segmentation video omnichannel omnichannel marketing webinar

Increase Customer Engagement With Mobile Apps


Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

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The Key to Creating Flawless B2C Omnichannel Communication


Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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Using Mobile Push to Better Engage Customers on Your App


Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

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3 Ways to Reengage Mobile Shoppers With Push


Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation

Omnichannel Order Management – Today’s Challenges


Omnichannel Order Management – Solving Today’s Challenges. Omnichannel order management is the technology that provides inventory visibility, routes orders to the best locations for fulfillment, and accepts returns – across all retail channels. Omnichannel Retail Strategy.

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

Weird Retail and Omnichannel Trends


Weird Retail and Omnichannel Trends. As more retailers adopt omnichannel practices, it’s only a given that things in retail will get strange. It creates a personalized omnichannel retail, with all its added benefits. Mobile Weird Retail.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

The Role of SaaS in Omnichannel Marketing


The Role of SaaS in Omnichannel Marketing. Omnichannel Marketing Brings It Together. Omnichannel marketing brings all of a business’ channels together. It’s more than likely you’ve heard the word “omnichannel” thrown around a lot. The world is changing.

ATM and Your Omnichannel Retail Technology


ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It made me wonder whether omnichannel is only the concern of the executive? That is the omnichannel vision.

Is Omnichannel Retail Strategy Like a Board Game?


How Is Omnichannel Retail Strategy Like a Board Game’s? Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Connection to Omnichannel Retail Strategy?

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Mobile Goes Way Beyond Conversion


Mobile is at the center of retail growth, but before your business can harness it you need to first understand how customers are using their devices to interact with brands. Mobile is Transforming E-Commerce Mobile is the number one way that brands and their customers interact.

Are Fickle Millennials the Best Omnichannel Shoppers?


Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. Finding the Best Omnichannel Shoppers.

How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement


Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. For retailers with a mobile app, this may sound like a godsend in terms of getting customers to download and use your app ( provided that they actually want to do so – marketers can’t push push! ).

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W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


Finding more information on those things you love can sometimes be a task, especially on mobile. And if you’re not creating a landing page, optimized for mobile, which is unique to your Instagram offer, start there.

Internet Retailing EXPO is back with a focus on omnichannel – Discover the latest in payments, mobile, AR and more

Retail Technology Review

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed

Internet Retailing EXPO is back with a focus on omnichannel – Discover the latest in payments, mobile, AR and more

Retail Technology Review

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed

Sorry, Not Sorry: What Canada is Doing Right and Not-So-Right in Omnichannel Today


Sorry, Not Sorry: What Canada is Doing Right and Not-So-Right in Omnichannel Today. This to discover the shopper’s view of retail omnichannel abilities. The global report gives readers an overall view omnichannel capabilities of retailers around the world. What we found is that Canada continues to lag on omnichannel capabilities. Sorry – What is Canada Doing Not-So-Right in Omnichannel? Not Sorry – What is Canada Doing Right in Omnichannel?

Navigating Omnichannel Complexities: 3 Tips for Success


Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Take a moment to consider your omnichannel strategy.

The True Story of the Relationship Between Omnichannel and Unplanned Purchases


The True Story of the Relationship Between Omnichannel and Unplanned Purchases. Omnichannel Gives Birth to Multiple Unplanned Purchases. Not unlike a page ripped from the checkout lane tabloids, omnichannel has given rise to more unplanned purchases for retailers.

Pickup Innovations:  Purolator Mobile Quick Stop


Pickup Innovations: Purolator Mobile Quick Stop. It is called the Mobile Quick Stop, and it brings fresh new options to the retail market. What is the Purolator Mobile Quick Stop? Shoppers can opt to have their merchandise delivered to the ‘Mobile Quick Stop’ address.

Omnichannel Selling - a seamless shopping experience


Utilizing the method of omnichannel selling can help with that. Omnichannel is a multichannel approach that seeks to provide the customer with a seamless shopping experience, whether they are shopping online on a computer, on a mobile device or in a physical store. Technology has wholly disrupted the retail industry. With that said, it is becoming more and more important for retailers and wholesalers to be creative in their selling approach.

The 2017 Omnichannel Holiday Strategy Advantage


To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. ” Having omnichannel capabilities that are subpar simply won’t cut it.

Mobile Commerce App: Why Is It Crucial For A Great User Experience?


Other e-commerce topics may have enjoyed 10 minutes of your time, but mobile commerce has been the one which has repercussions for the past years and it can be more effective with mobile commerce app. Today majority of the people prefer mobile devices over desktops.