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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Are Counterfeiters Aggressively Targeting Social Media Platforms?

RTP blog

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Recent advancements include front end and back end responsibilities merging with ease, cloud based efforts supporting both in-store and online purchases, and mobile becoming increasingly popular to manage POS.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023.

Mobile 264
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Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

The company is best-known for supporting mobile point of sale solutions, and can offer a wide range of high-quality hardware to help you thrive offline. However, there are no industry-specific point of sale apps with Shopify, while Square has dedicated tools for service companies and restaurants. Go to the top.

POS 211
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ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Retail TouchPoints

Under the three- year agreement, Criteo’s retail media technologies will help ASOS Media Group (AMG) scale its campaign volume and ad revenues while complementing existing ad offerings across creative solutions, social media, targeted email and app push notifications.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Social media? What device they’re on : Mobile? A sales clerk’s tablet? Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? B2B or B2C? What they’re buying : One or 10 items? High or low price? Search engine?

Payments 278