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2022 Global Ecommerce Report: Fashion and Apparel

BigCommerce

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for… Ecommerce News Apparel bigcommerce Crutcher’s Western Wear Ecommerce Report fashion Fashion & Apparel Global Ecommerce Groove Commerce headless commerce mobile commerce Natori social commerce

Apparel 379
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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].

Mobile 315
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How USAA Differentiates In Mobile Banking

Forrester eCommerce

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing

Banking 247
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Cyber Week 2018 Trends Report: Pre-Thanksgiving Sales Grow, Mobile Drives Majority of Revenue

BigCommerce

Cyber Week is officially over. Black Friday and Cyber Monday – the two largest online selling days of the year… Ecommerce Research Holiday Ideas & Strategies

Mobile 337
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Three Features That Will Set Your Mobile Banking App Apart

Forrester eCommerce

Here are three mobile banking features from the second of two reports we’ve recently released: Carbon footprint tools and green financial products.

Banking 195
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Nike, Etsy's mobile apps were 'climbers' this holiday season: report

RetailDive

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, according to Digital Turbine

Download 126
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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time.

Mobile 412
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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? Benefits of Accelerated Mobile Pages.

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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. Mobile-Specific Challenges.

Mobile 148
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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. Moving From Mobile-First to Mobile-Only. Mobile technology is key to both.

Mobile 104
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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Square is the best mobile POS solution for businesses.

POS 197
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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai.

Mobile 90
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How Retailers Can Capitalize On Mobile

RTP blog

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire. But at the same time, mobile users can be fickle. Now, you might be asking, what is the benefit of having a mobile app versus a web site optimized for mobile?

Mobile 150
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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The Scan & Go technology was introduced to afford an easier shopping experience to customers through scanning and bagging items as they shop, eventually checking out and paying with their mobile devices. Walmart Inc.

Mobile 104
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Mobile eCommerce Trends & Strategies for 2021

Groove

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. Mobile eCommerce Trends To Look Out For.

Mobile 148
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Increase Customer Engagement With Mobile Apps

Zaius

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

Mobile 186
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Consumers spent over $100B on mobile apps in 2020: report

RetailDive

As shopping shifted from in-store to online, mobile purchases reached record-breaking heights

Mobile 84
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Win More Customers With eCommerce Mobile Apps

Elsner

That’s when the eCommerce market biggies started to launch their mobile apps. According to the latest Statista report , Amazon tops the list of the most popular shopping apps in the USA. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps.

Mobile 90
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How Much Should Retailers Invest In Mobile App Acquisitions?

RTP blog

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers. mobile apps mobile customer acquisition mobile shopping Editor Q&A

Mobile 150
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Five Findings From Forrester’s Review Of Six US Banks’ Mobile Sites

Forrester eCommerce

Each year, my colleague Andrew Hogan and I review mobile websites of top US banks to understand how effectively banks are meeting customers’ expectations, when it comes to finding, researching, and applying for a checking account. In this year’s report, we evaluated […].

Banking 195
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More retailer mobile apps offer PayPal than Apple Pay: report

RetailDive

Incognia's study also found that Sephora, Lowe's and Home Depot had the lowest in-app checkout friction for delivery purchases

PayPal 94
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Thanksgiving Weekend Recap: Foot Traffic, Mobile Usage Rise as Nearly 200 Million Shoppers Seek Deals

Retail TouchPoints

We know people are starting earlier and that was certainly true this year as well,” said Matt Shea, President and CEO of the NRF on a call with reporters. Mobile Accounts for More Than Half of Ecommerce Sales. shoppers used mobile platforms during the weekend.

Mobile 92
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Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

RTP blog

In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap. 1: Include mobile wallet payment options On average, sales for retailers who implement a one-tap mobile wallet payment option grow by 14%. Second, offer mobile-friendly filter attributes.

Mobile 150
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Mobile wallet industry to reach $3.5 trillion by 2023: report

RetailDive

Western countries are behind in adopting the technology, but the pandemic accelerated the digital transformation of payments

Mobile 89
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.

Mobile 363
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Will Mobile Printing Pay Off? Four Questions to Ask

RTP blog

But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next. All of which begs the question: What’s the payoff of mobile printers? Mobile RFID printing may one day become practical, but the technology that exists today is mostly experimental.

Mobile 150
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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Here are just a few reasons why every retailer should have a mobile app: They allow customers to interact with the brand, even when on the go: People value convenience — that’s one of the major reasons that the e-Commerce movement has been successful. Nevertheless, no matter how advanced they are, mobile apps offer convenience to the modern shopper.

Mobile 150
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Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” Two weeks went by, and despite the fact that I was regularly engaging with each app/each retailer’s merchandise, I didn’t receive a single push notification or mobile message.

Mobile 170
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Closing the mobile conversion gap with PWAs

GetElastic

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. Although mobile is edging out other devices in terms of traffic and use, it is still possessing a challenge for retailers in terms of lower conversion rates when compared to desktop.

Mobile 151
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How to Prep for Mobile Commerce in 2018

SellBrite

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Businesses that are able to adapt to this demand and provide the most user-friendly mobile commerce experiences will stand out to buyers in 2018 and have a clear competitive advantage over less savvy sellers. Mobile Commerce is Taking Over Ecommerce.

Mobile 145
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Google Analytics eCommerce Reports: Improve CVR

Groove

Google Analytics eCommerce Reports. We're sharing 7 ways you can up your game and utilize Google Analytics eCommerce reports to increase your site's conversion rate: Look at timelines using all time frames. Pay attention to mobile users. Create & use custom reports.

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Kibo’s Q3 Ecommerce Benchmark Report Shows Shift to Mobile Shopping

Kibo

And that’s why we’re happy to announce our Q3 Ecommerce Benchmark report. And mobile is up as shoppers move from desktop to the small screen. And this quarter, we’re particularly excited to offer new insights in this report with a detailed look at bounce rates.

Mobile 62
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Five Findings From Forrester’s Review Of Six Canadian Banks’ Mobile Sites

Forrester eCommerce

Each year, my colleague Andrew Hogan and I review mobile websites of top Canadian banks to understand how effectively banks are meeting customers’ expectations, specifically when it comes to finding, researching, and applying for a chequing account. In this year’s report, we […].

Banking 150
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Self-scanning stores to triple by 2027: report

RetailDive

European countries are driving mobile checkout adoption, but the U.S. is catching up, the report suggests

Mobile 94
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Kibo’s Q1 2022 Ecommerce Quarterly Report Shows that Mobile Shopping is Still Driving Most Traffic

Kibo

Kibo is excited to share our latest Ecommerce Quarterly Benchmarks report covering Q1 2022. In this latest report, Kibo has uncovered some continuing trends in shopper behavior that are important for retailers to consider as we head into planning and preparing for the 2022 holiday season.

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Forrester Report: The State of the US Online Grocery Shopper

ChannelAdvisor

Online food and drink sales have skyrocketed in the last few years and are poised for even more growth ahead, according to Forrester’s new report: The State of the US Online Grocery Shopper. Download Forrester’s latest report, The State of the Online Grocery Shopper.

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[New Forrester Report] The 2021 Holiday Planning Guide

ChannelAdvisor

In its new report, The 2021 Holiday Planning Guide , Forrester shares consumer research from last year’s holiday season when we were in the midst of the pandemic and discusses how to apply those learnings when planning for this season, as global uncertainties continue.

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Finding more information on those things you love can sometimes be a task, especially on mobile. Tara Johnson, Lead Reporter – Retail, CPC Strategy. And if you’re not creating a landing page, optimized for mobile, which is unique to your Instagram offer, start there. Today, Instagram announced it is expanding its Instagram Shopping initiative, and we’re excited to announce BigCommerce merchants will be among the first to have access to the feature.

Mobile 420
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5 benefits progressive web apps have over native mobile apps

GetElastic

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers. Therefore, it appears that PWA is the future of the mobile app market.

Mobile 140
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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

Consumer 326
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How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Kissmetrics

If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites. As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. Why Agencies Love Ubersuggest For Client SEO Reporting.

SEO 225
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Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report

RetailDive

Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie

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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. For the 2017 Ecommerce Holiday Report , hundreds of ecommerce leaders shared their omnichannel marketing plan for this holiday season. This report shows that while omnichannel may be a trendy topic in the ecommerce world, it’s not affecting day-to-day operations for most B2C marketers just yet. Mobile apps.