ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Digital Doughnut

JANUARY 9, 2023

From the introduction of social shopping to online marketplaces and mobile-friendly purchasing, ecommerce is more varied than ever before. For web pros dealing with clients’ search engine optimisation (SEO), it’s important to have your finger on the pulse of this fast-moving landscape.

SEO 98

SEO Mobile eCommerce Search Marketing 98

ROI Revolution

JANUARY 13, 2020

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174

Marketing Social Media Mobile Consumer 174

Digital Doughnut

MAY 10, 2022

Whether it's focusing on optimizing your website for mobile-friendliness or understanding SEO performance, the latest SEO trends in 2022 will help you gain results.

SEO 122

SEO Games Mobile Search Marketing 122

Retail TouchPoints

SEPTEMBER 23, 2021

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome.

SEO 264

SEO Gifts Shipping Costs Beauty and Health 264

ROI Revolution

MARCH 11, 2021

That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. This is a mobile-friendly native ad type, so it’s perfect for reaching an audience who is looking to be inspired – an audience of 3 billion consumers , to be exact. Mobile vs. Desktop: The Battle Continues.

eCommerce 78

eCommerce Mobile Consumer Download 78

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

JUNE 27, 2023

Steiner Tractor’s audience is largely made up of older shoppers, but a site audit from ROI Revolution revealed that their mobile website provided a poor experience for these users. By improving the usability of their mobile navigation, Steiner Tractor was able to achieve amazing growth.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Inflow Insights

OCTOBER 10, 2019

Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. To do this, the app added a meta robots tag to the mobile templates which unintentionally blocked Google from indexing them. . Google Search Console alerted us as to the issue, but not the cause. Broken Links.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Kissmetrics

DECEMBER 13, 2021

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 Here are the results of checking the mobile-friendliness of my website. percent for desktop searchers. While that may seem low compared to Google’s 86.64

SEO 363

SEO Social Media Recommendation Information 363

ROI Revolution

MAY 23, 2022

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Inflow Insights

JANUARY 20, 2021

Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Inflow Insights

APRIL 3, 2020

By September 2020 , Google will make mobile-first indexing the default for all websites. This means that it’s essential to optimize your mobile website’s design and speed if you want to increase your odds of being discovered at the top of the search engine results pages (SERPs) on any device. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JULY 18, 2019

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

SEPTEMBER 27, 2018

The Accelerated Growth of Mobile Revenue. While desktop still dominates overall Google revenue volume, commanding almost double the volume of mobile, that gap is shrinking at an alarming rate. In that same span, mobile has seen an impressive 75% growth trajectory. Since Q1 2017, desktop revenue has only seen roughly 8.5%

Mobile 60

Mobile eCommerce Marketing Retail 60

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325

SEO Information Other Web Design 325

ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

Social Media 127

Social Media Shipping Costs Mobile Recommendation 127

Jumpshot

SEPTEMBER 15, 2016

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

Apparel 74

Apparel Mobile Consumer Marketing 74

GetElastic

JULY 12, 2019

B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business.

B2B 138

B2B Social Media PPC Management 138

Sailthru

JANUARY 5, 2018

Specific omnichannel improvements include better use of weather-triggered ads (with messages relevant to the local weather conditions), ads highlighting inventory at local stores, and strategies such as geo-fencing to trigger communications when a mobile device enters or leaves an area.

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

ROI Revolution

MAY 16, 2019

Announcements revolved around around artificial intelligence , machine learning , and user privacy , as well as more mobile-friendly experiences (for both consumers and marketers). With the new updates, users will be able to both create and edit responsive search ads from directly within the app. Google Ads App Updates.

Marketing 68

Marketing Mobile Improvements Events 68

ChannelAdvisor

AUGUST 4, 2017

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

eCommerce 56

eCommerce Consumer Electronics Electronics Blog 56

ROI Revolution

NOVEMBER 9, 2022

In Fall 2022, Google announced plans to roll out major changes to mobile search results. These changes are centered around making mobile results more visual with a larger focus on images and videos. Imagery and video will be more important than ever for SEO. “

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

MARCH 2, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

SellBrite

MARCH 15, 2018

Manufacturing FAQs: The Workhorse of Content and Search Marketing from Search Engine Land. Make mobile a priority. Mobile commerce has grown too popular to ignore optimizing product pages for mobile devices. In 2017, mobile commerce made up 34.5% of ecommerce sales in 2017.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Shopping Signals

MARCH 21, 2023

This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. close rate , while outbound leads have a close rate of only 1.7% (Search Engine Journal, 2019).

eCommerce 52

eCommerce SEO Improvements Mobile 52

Kissmetrics

SEPTEMBER 12, 2020

SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Things to consider: eCommerce shop – If you plan to sell things online, you need a website builder that allows you to do so.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

ChannelAdvisor

AUGUST 4, 2017

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

eCommerce 40

eCommerce Consumer Electronics Electronics Blog 40

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. While you can act on some of these simultaneously, this checklist generally follows a chronological order in which you should implement these action items. The Local SEO Checklist.

SEO 92

SEO White Paper Social Media Events 92

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

APRIL 21, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ChannelAdvisor

FEBRUARY 6, 2017

Mobile advertising revenue represented 84% of total revenue. Intent-based marketing plays into one of Facebook’s biggest strengths: data. Traditional search marketing has always had the ability to target users based on intent (the user’s query) with effective results. Total revenue was $8.8

Search Marketing 40

Search Marketing Reference Mobile Blog 40

GetElastic

OCTOBER 21, 2022

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

OCTOBER 5, 2021

Mobile ordering accounted for 40% of total ecommerce spending on Black Friday after surging 25.3% Total Cyber Week 2020 US digital sales hit an all-time high of $60 billion, reaching $270 billion globally. Black Friday was more ecommerce-focused than ever, with consumers spending a combined $6.3 million per minute online on Black Friday 2020.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

MARCH 12, 2020

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

SEPTEMBER 20, 2022

This is especially important on mobile, where 53% of users will leave a site if the page takes longer than 3 seconds to load. Consumer Insights Blog, Mobile Site Load Time Statistics. To ensure your potential customers are satisfied enough to make a purchase, your website needs to be in top shape. Deloitte Insights. Thank with Google.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78