Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.

A Guide To Creating Compelling And Engaging Social Media Posts [Infographic]

VTNS Solutions

How do you create a compelling social media post that will help you drive more traffic to your website, engage your audience and ultimately help you grow your business? Which social media post It is very important for businesses to post on social media but this is not an easy task.

Why Email Social Media Authentication is Your Key to Mobile Marketing Gold

Webbula

How can you pinpoint the ones that might respond to mobile marketing campaigns? Blog Articles CloudHygiene email data email list email marketing social media Social Media AuthenticationYour email database contains thousands or even millions of addresses.

Using Your eCommerce Social Media Strategy to Increase Sales

Prisync

Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.

O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media

Kibo

As online mobile shopping grows, omnichannel retailers should take advantage of social media’s […]. The post O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media appeared first on The Omni Channel.

We Should Chat About WeChat And Why Facebook Wants In

Forrester eCommerce

advertising Facebook mobile apps privacy social marketing social media facebook promotedFor years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat.

3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Is one of those things checking your mobile device? According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? If so, you’re not alone. Reward Program Strategy

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The company has invested in technology-driven innovation and an adaptive model leveraging POS store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […].

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. mobile shopping mobile optimization thumb-stopping Zulily content

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Embracing mobile commerce: 6 ways to optimize

GetElastic

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? Mobile Commerce

Mobile 166

Optimizing Mobile Ads on Facebook & Instagram

ROI Revolution

If you’ve never made a purchase on your mobile device, you are in the minority. More than 77% of Americans owned a smartphone by the end of 2018, and of those people, 79% have made a purchase from their mobile devices. And this means they’re seeing tons of mobile ads.

Attention Bloggers: Why You Should Clean Your Email Lists

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene data enhancement email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData mobile marketing social media Social Media Authentication Truth in Data

The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). The mobile screenshot below displays exactly what happens. Social MediaFacebook engagement is easier and more valuable than you ever imagined.

Increase Customer Engagement With Mobile Apps

Zaius

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

Mobile 227

How to Prep for Mobile Commerce in 2018

SellBrite

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. Simplifying mobile payments.

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Move Beyond Email Marketing in Ecommerce

Zaius

Another channel to use instead of sending an email is push notifications , which you can either send on the web, through your mobile app, or via text message. First, need the consent of the customer before you can start sending them text messages and mobile app notifications, so make sure to ask them to opt-in during the signup process. Get creative on social. Article Attribution omnichannel omnichannel marketing push notifications retargeting social media

The Definitive Guide to Mobile Deep Linking

Kissmetrics

We do everything on our phones these days, from shopping to browsing social media and managing our businesses. If you’re trying to optimize your mobile app , I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t….

6 Mobile Ecommerce Trends to Drive Sales

SellBrite

Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. With mobile sales estimated to reach $3.56 Getting Social.

Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?

Retail TouchPoints

Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a certain fast food giant is testing a new function: hiring. Also, as the social channel-of-choice changes, will it be difficult for McDonald’s to keep up?

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient.

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Mobile commerce app development: why it’s beneficial and how to attract users

GetElastic

Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store. Especially it concerns mobile users. Mobile Commerce

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Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Millennials are also active users of social media and messaging apps.

Facebook Video: Take Your Advertising Creative to the Next Level

ROI Revolution

seconds on mobile content and 2.5 With such a short timeframe, social media advertisers need to make the most of the opportunity to attract consumer with a Facebook video. Most mobile users are not turning sound on. Facebook Video Creative Best Practices.

The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0

Bronto

Marketing Strategy Mobile Podcasts Social MediaSomething Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers. The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0

Mobile Commerce: More Than Responsive Design

OrderDynamics

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% Today’s shopping experience includes mobile.

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Kissmetrics

Promoting on social can feel like a popularity rollercoaster. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Each time you post on social, you want to have a clearly defined purpose. Social Media

LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

If you want to build a good reputation online, increase your credibility, and reach a larger audience, publishing content on social media can help you do that. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media