Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting

Using Personalization to Convert Social Media Shoppers


The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Understanding the Situation of a Social Shopper. Getting Social.

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The 6 Most Effective Types of Social Media Advertising in 2017


Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

17 Charts That Show Where Social Media is Heading


You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

March 2020 Social Media Water Cooler: Instagram Checkout & (Lots of Updates From) Facebook

ROI Revolution

With that, here’s the March Social Media Water Cooler: Instagram Expands Checkout Tool Globally. Facebook’s Audience Network Ends Mobile Ad Placements. As of April 11 , Facebook will no longer offer mobile placements on its Audience Network.

November 2019 Social Media Water Cooler: New Ad Capabilities & Automatic Ad Translations

ROI Revolution

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! This feature excludes ads about social issues, elections, and politics. Thanks for joining us for the November 2019 edition of the Social Media Water Cooler!

Social Media Water Cooler: September 2019

ROI Revolution

To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. Snapchat Wants to Help Advertisers Create Mobile-Friendly Content .

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]


But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

10 Social Media Apps for Ecommerce Businesses


For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.

What is Vero? 9 Things About the New Social Media App


Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

Why Email Social Media Authentication is Your Key to Mobile Marketing Gold


How can you pinpoint the ones that might respond to mobile marketing campaigns? Blog Articles CloudHygiene email data email list email marketing social media Social Media AuthenticationYour email database contains thousands or even millions of addresses.

7 Social Media Trends to Watch and Capitalize On in 2018


Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

Instagram Checkout: Social Media’s Biggest Opportunity for Online Sellers Right Now


If you consider just one new social media advertising opportunity in 2019, this should be it. . Instagram Checkout is the future of shopping on social media — one that takes shopping on Instagram to a whole new level. .

[Guest Blog] Does Your E-Commerce App Use Social Media Best Practices? It Should.


When social media was a nascent idea many of its products and features felt crazy. But with all well-adopted new ideas, social media grew and these practices became commonplace. Then social media features were optimized: feeds became easier to navigate, sharing became the norm and communicating via the internet became standard. However, social media practices are only beginning to be adopted by other types of apps.

We Should Chat About WeChat And Why Facebook Wants In

Forrester eCommerce

advertising Facebook mobile apps privacy social marketing social media facebook promotedFor years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat.

O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media


As online mobile shopping grows, omnichannel retailers should take advantage of social media’s […]. The post O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media appeared first on The Omni Channel.

3 Ways to Leverage Social Media For Your Rewards Program

Is one of those things checking your mobile device? According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? If so, you’re not alone. Reward Program Strategy

Using Your eCommerce Social Media Strategy to Increase Sales


Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?


It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

Know How to Plan for Black Friday Deals in 2019


Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’.

Gifts 101

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

Facebook Attribution: A Timely Tool for Online Advertisers

ROI Revolution

However, the platform has one major pitfall: its cookie-based tracking, meaning it sees the mobile and desktop visitor as two separate users. In a world where mobile browsing is increasing exponentially, this can be a crippling feature. The Situation.

Get sale ready with Holiday Sale Calendar


When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The company has invested in technology-driven innovation and an adaptive model leveraging POS store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […].

POS 231

Optimizing Mobile Ads on Facebook & Instagram

ROI Revolution

If you’ve never made a purchase on your mobile device, you are in the minority. More than 77% of Americans owned a smartphone by the end of 2018, and of those people, 79% have made a purchase from their mobile devices. And this means they’re seeing tons of mobile ads.

Win More Customers With eCommerce Mobile Apps


That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 Shoppers Love Mobile Apps.

Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond?


Guest Posts conversion rate optimization digital customer experience ecommerce growth mobile customization omnichannel social mediaIt’s time to cut through all the noise. With so much newfangled marketing-speak and bits of jargon (Cross-channel? Conversion rate.

Attention Bloggers: Why You Should Clean Your Email Lists


Webbula Helpful Information Webbula Intelligence Reports CloudHygiene data enhancement email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData mobile marketing social media Social Media Authentication Truth in Data

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales


Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

5 Mobile eCommerce Examples


We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. With technological advancements, we've seen an explosion in mobile eCommerce. 5 Mobile eCommerce Examples.

How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. mobile shopping mobile optimization thumb-stopping Zulily content

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates. Published March 12, 2020.

A Guide To Creating Compelling And Engaging Social Media Posts [Infographic]

VTNS Solutions

How do you create a compelling social media post that will help you drive more traffic to your website, engage your audience and ultimately help you grow your business? Which social media post It is very important for businesses to post on social media but this is not an easy task.

Increase Customer Engagement With Mobile Apps


Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

Retail TouchPoints

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020. The [Social] Proof Is in the Pudding. Published January 13, 2019.

Bynder Acquires Video Content Management Platform We Adapt

Retail Touch

Marketing teams are required to produce large volumes of content for social media, web sites, email marketing campaigns and digital advertising platforms.