2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

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Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

Retail TouchPoints

This mobile dependency makes it vital to have a clear connection between the software development process and the end users. The Changing Landscape Of Mobile Mobility is everywhere. You see it in the form of a mobile POS device in the hands of a sales associate.

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Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. By Rodney Bryant, ?Apple

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The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?

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Technology & Electronics Ecommerce Site Design

BigCommerce

Selling technology is hard. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Here is how 4 various technology sites optimize for price, products and profitability.

Mobile Commerce: More Than Responsive Design

OrderDynamics

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% Today’s shopping experience includes mobile.

A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

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The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial?

Will Mobile Printing Pay Off? Four Questions to Ask

Retail TouchPoints

But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next.

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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

Feature Partner: Socket Mobile

Teamwork Retail

Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. Socket Mobile has 25 years of a sound status in mobile scanning, and is continuously pushing for improvement.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 As the title of her session indicated, Mobile Is Not A Channel.

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Technology Scholarship

Guidance

Tech leaders bear the burden of bettering technology while avoiding common pitfalls like misinformation. the tech leaders of tomorrow and learn how you think technology. in their quest to shape and refine the role of technology. Guidance Tech Leaders Scholarship 2017.

Crisis On The Highway: The Impact Of Technology On The Driver Shortage

Retail TouchPoints

While there are myriad reasons for their demise, the severe driver shortage is wreaking havoc on traditional supply chain tactics and transportation costs, forcing the industry to adopt new practices — including the application of technology to help reduce the impact of the problem.

Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Forrester eCommerce

We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […]. Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers.

Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

Empowered by voice technology, data from past interactions, and pre-set commands, the devices understand a handful of phrases to answer questions, make purchases, and even get dinner going so it’s hot by the time they get home. Voice technology in banking.

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in.

Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

By Klaudia Tirico, Features Editor While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in place for in-store technology deployments is critical to controlling costs and avoiding customer service headaches.

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

Retail TouchPoints

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5.

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How to Prep for Mobile Commerce in 2018

SellBrite

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce.

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Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] We even see this trend when examining the role that mobile devices play in the consumer purchase journey today.

Getting To Grips With ‘PIN On Mobile’ Versus ‘PIN On Glass’

Retail TouchPoints

This issue has spurred a lot of competition to deliver a new generation of versatile payment technologies. However, with many new solutions coming into the payments market, confusion has crept in regarding terminology and the benefits of different technologies. PIN On Mobile And PIN On Glass Are Not The Same A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). How Secure Is PIN On Mobile?

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Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

Retail TouchPoints

However, mobile self-checkout — using your smartphone to scan and even pay for your items — offers even more advantages for consumers and retailers. With mobile self-checkout, you can give them more detailed product information than you could ever give in the store.

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Mobile Goes Way Beyond Conversion

Guidance

Mobile is at the center of retail growth, but before your business can harness it you need to first understand how customers are using their devices to interact with brands. Mobile is Transforming E-Commerce Mobile is the number one way that brands and their customers interact.

3 Steps To Mobile Mastery: Grab Attention, Leverage Influencers, Integrate Smart Devices

Retail TouchPoints

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Sarah Personette, VP of Global Business Marketing at Facebook , shared that 40% of mobile web site visitors leave at three seconds of delay.

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The Missing Piece In The Retail Technology Stack: Human Beings

Retail TouchPoints

It’s about the interplay of human beings and technology in a service-oriented industry. As my friend’s rant indicated, human beings without technology are severely limited. But technology without human beings is worse than limited: it’s almost useless.

Maximize Your Tech Investment By Making Sense Of The Digital Intelligence Tech Landscape

Forrester eCommerce

The practices and technologies needed to support DI have continued to be revolutionized by the digital disruption. digital intelligence digital transformation mobile analytics personalization web analytics mobile Web analtyics

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Digital Signage, Mobile Integration Enhance The Tusk Store Experience

Retail TouchPoints

The various technologies integrated throughout the store include beacons, large LED and LCD video walls and touchscreens, shelf edge displays, a visible light communication (VLC) device from LinkRay and RFID “tap and teach.” By Glenn Taylor, Senior Editor On Nov.

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How to Convert Mobile Visitors into Email Subscribers

Klaviyo

Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Importance of Mobile Conversions.

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