Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

Starting Research On Ambient Technologies And Experiences

Forrester eCommerce

There’s a growing set of technologies that sense or control the ambient physical world beyond our screens. Smartphones have geopositioning receivers, gyroscopes, compasses, and barometric pressure sensors so that they can sense location, movement, and weather.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile Retail Technology – Too Fast, Too Furious?

Retail TouchPoints

By Ross Homans, Stratix If you think of technological advancement for retailers as a highway, there seem to be two distinct lanes with very different speeds The first lane is where “traditional” technology such as monitors, laptops and desktops live.

Mobile 195

2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

Mobile 318

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

Mobile 409

What Will Mobile Commerce Look Like In 2030?

Forrester eCommerce

We identified six technology categories that will be key in evolving your company’s future mobile solution. And since mobile advances will affect each sector […]. age of the customer emerging technology mobile technology retail

Mobile 219

Stay Connected To Consumers Via Mobile Engagement Automation

Forrester eCommerce

The COVID-19 pandemic has put a major dent in our mobile lifestyles. Age of the Customer marketing technology (martech But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever


By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

Mobile 429

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

Mobile 195

Technology & Electronics Ecommerce Site Design


Selling technology is hard. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Here is how 4 various technology sites optimize for price, products and profitability.

Win More Customers With eCommerce Mobile Apps


That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 Shoppers Love Mobile Apps.

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

5 Mobile eCommerce Examples


As technology becomes the keystone to our everyday lives, interacting with brands has never been easier. With technological advancements, we've seen an explosion in mobile eCommerce. 5 Mobile eCommerce Examples.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. By Rodney Bryant, ?Apple

Mobile 300

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Forrester eCommerce

emerging technology mobile technology user experience (UX) virtual realityAugmented Reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable and disappointing to consumers.

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?

Mobile 195

The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers

Forrester eCommerce

Age of the Customer customer experience management digital business mobile technology network security omnichannel customer experience 5G telcos TelecommunicationsThe coronavirus crisis offers telcos an opportunity to reposition themselves.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

5G In Financial Services

Forrester eCommerce

5G will become a general-purpose technology for financial services firms. Age of the Customer banking customer experience management customer-centric design financial services Insurance mobile technology omnichannel customer experience 5G

A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

Mobile 104

Will Mobile Printing Pay Off? Four Questions to Ask

Retail TouchPoints

But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next.

Mobile 195

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial?

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] We even see this trend when examining the role that mobile devices play in the consumer purchase journey today.

Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail Touch

One important segment that has been trying contactless technology is older shoppers. Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. Some of it could be very proven technology.”.

How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

Retail TouchPoints

This mobile dependency makes it vital to have a clear connection between the software development process and the end users. The Changing Landscape Of Mobile Mobility is everywhere. You see it in the form of a mobile POS device in the hands of a sales associate.

Mobile 195

5 Reasons How a Mobile App Can Boost Ecommerce Business Revenue


In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Ecommerce Ecommerce business eCommerce Mobile Apps

Feature Partner: Socket Mobile

Teamwork Retail

Here are some of the reasons we partner with Socket Mobile: Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. Socket Mobile’s data capture devices were built to work for the user.

Feature Partner: Socket Mobile

Teamwork Retail

Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. Socket Mobile has 25 years of a sound status in mobile scanning, and is continuously pushing for improvement.

How to Prep for Mobile Commerce in 2018


But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce.

Mobile 170

Retail technology for thriving through uncertain times


Retail technology can not only help you improve processes and regain control, the right retail technology can deliver long term resiliency so you can weather uncertainty and position your business to thrive once all returns to normal. EMBRACE CLOUD TECHNOLOGY.

5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 As the title of her session indicated, Mobile Is Not A Channel.

Mobile 195

Tractor Supply Launches New Mobile App And Redesigned Web Site

Retail Touch

Accelerating previously planned technology investments, Tractor Supply has launched its first mobile app and a redesigned e-Commerce site in order to meet the needs of customers relying more on digital devices since the beginning of the pandemic.

SMS In Emergency Situations: SF COVID19 Updates Via SMS

Forrester eCommerce

Mobile messaging on both the iOS and Android platforms offers a phenomenally rich feature set today that includes group messaging, rich media, presence information, applications, interactivity and more. It’s a featureless boring technology.”

Trends Analysis: The State of Mobile Payment


Electronic and mobile payment solutions are proliferating. Are mobile payment apps the future of online and in-store payments, or are they a bubble waiting to burst? What Are the Leading Mobile Payment Providers? Apple Pay is the leading mobile payment method in the U.S.

Closing the mobile conversion gap with PWAs


According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email.

Mobile 157

How Technology Is Improving Ecommerce


Technology is the driving force behind ecommerce and as new tech is discovered, ecommerce has the ability to change and ultimately improve. As exciting new technology is created, businesses can take advantage of it to further personalize their company and online presence.

Mobile Marketing Strategies to Gain & Keep a Retail Edge


Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. Optimize For Mobile. Create a Mobile App.