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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

While the core product value proposition is still very much intact, like many other brands that started solely online, Brooklinen’s growth story has evolved. We want to meet our customers everywhere that they are, which means investing in our DTC website and also various other channels.”

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Even if you have great product, if you have a terrible experience, there are plenty of other people out there with great products. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Let's set the record straight: in-store retail isn't dead - it's evolving!

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Ikea Plans $2.2 Billion Investment to Advance Omnichannel Presence

Retail TouchPoints

omnichannel growth strategy over the next three years — the largest investment the retailer has made in nearly four decades of operating in the country. The new facilities build on the other U.S. The new facilities build on the other U.S. Ikea will invest more than $2.2 billion in its U.S.

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Aldi Plans 120 Store Openings in 2023 as it Continues Omnichannel Push in U.S.

Retail TouchPoints

The off-price grocer also has been expanding its omnichannel options through a partnership with DoorDash launched in February 2023. Aldi considers its new stores to be part of this omnichannel push, as additional locations increase delivery coverage for its customers. both new markets for the grocer.