Why Marketing and Your POS Have More in Common Than You Think

Teamwork Retail

With the advances in technology and addition of smart phones, customers can now access a brand anywhere, at any time, from almost any device. This brings up the question: Why would a retailer only make their marketing efforts omnichannel and not the selling of their product as well?

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W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. It does not access it’s POS (point of sale) or multi-store back office. Every store is simply a new sales channel.

Omnichannel Technology (And How Companies Are Using It)

Guidance

Omnichannel Is The New Normal The omnichannel experience is no longer an option, it’s the new normal. This trend will only accelerate as voice command, smart cars, and mobile integration further expand the bandwidth of channels available.

Manhattan Associates and BRP Consulting work together to deliver next-generation unified commerce platform

Retail Technology Review

The companies, which have been working together since 2016, have now extended their partnership to equip retailers with next-generation omnichannel and point-of-sale solutions that help deliver a seamless, holistic shopping experience. Manhattan Associates Inc. has announced an extended partnership with retail management consulting firm BRP Consulting.

The Retail Industry Is Facing New Disruptive Realities

Retail TouchPoints

By Stephen Wakeling , Phobio The ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming. Customers today don’t just want a flexible omnichannel experience, they demand it.

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Cloud POS Leader for Omnichannel Retailers

Cegid

Retailers are saying goodbye to the point-of-sale as we know it,” begins Dan Friedman, COO, Cegid North America. Point-of-service is the new mandate. This statement is an apt assessment of the ever-changing retail vertical.

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CEGID TO DEBUT GROUNDBREAKING IN-STORE OMNICHANNEL POS SOLUTION AT NRF 2018

Cegid

Cegid, a leading global provider of retail technology to luxury, fashion apparel, beauty, and Jewelry brands, today announced that it will launch an exciting, new in-store, omnichannel point-of-sale (POS) solution, called “Shopping,” at NRF 2018: Retail’s Big Show.

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NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences

Sailthru

In addition to this new personalized app-based messaging system, this week, well look at how Yoox’s newly-personalized app brings in 50% of its sales. The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores.

How In-Store Data Drives Digital Marketing Success

Zaius

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). This will then enable you to implement a true omnichannel marketing strategy.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. How to Adopt This OmniChannel Strategy for Your Own Business.

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

GetElastic

Steady economic growth has led to huge populations with more money to spend – and clothing and accessories are at the top of their shopping lists. They represent 45% of the region’s population, and 60% of the world’s total millennial population.

An Advanced Approach To Fraud Protection

Retail TouchPoints

While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms. Because of that, you have to ask your IT team for help pulling the numbers, centralizing the data, and running detailed reports on your latest omnichannel campaign. The many systems of B2C marketing. You can then analyze the success of those campaigns yourself — no IT required!

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Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. The journey can begin and end at any of these points, allowing retailers to optimize the experience for each consumer.

NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

Although some booths were barren, others here had droves of people standing around the structure with images painted of the future of retail in 5-10 or more years. There were many different opinions and interpretations of artificial intelligence and machine learning algorithms.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. retail sales in 2017 coming from online stores.

Where Do Brands And Retailers Stand In The New Era Of Commerce?

Retail TouchPoints

By Phil Chang, Hubba There’s a new era of commerce, one that no longer resembles the model that brands and retailers have been operating under for the past 20 years. The omnichannel consumer is tech-savvy and looking for unique shopping experiences. And the winner in all of this?

Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

The software-as-a-service (SaaS) ecommerce platform they built achieved near instant, widespread success among a global base of small and medium-sized businesses. Industry-leading site performance, security, and bug fixing were part of the package.

Retail Solutions: Is a DOM Critical?

OrderDynamics

A growing theme in the retail industry is the idea of going back to basics. Of course, it’s easy to think of retail solutions on the front end. The store is the main part of the retail environment. It is true of both the online and offline world.

Everything You Need to Know About Achieving PCI Compliance [Checklist Included]

BigCommerce

This is particularly because many of us maintain large numbers of (supposedly secure) personal online profiles that afford us a convenient way to deal with recurring monthly or annual payments. This is the purpose of PCI DSS –– and every retailer is required to comply.

Integrated eCommerce Systems: How to Accelerate Growth from The Backend

Demac Media

Consumers are continuing to shop online more often, for a variety of different products, through multiple touchpoints. eCommerce retail sales are forecast to reach $4 Trillion globally in 2020 , and in the U.S. alone online sales will make up 17% of overall retail by 2022.

What Exactly is Enterprise Order Management?

OrderDynamics

Enterprise retailers are those with annual revenue of $750 million or greater. Some have adopted omnichannel retailing practices, but many are in the decision phase. Of course, enterprise order management must do what any standard OMS does. Not to pick on any of them.

Mobile Commerce: More Than Responsive Design

OrderDynamics

of the ecommerce market worldwide. Just go into any store and watch how many shoppers check their mobile phone at some point. Button’s 2019 mobile commerce report reviews the mobile behavior of consumers over the holiday shopping season.

Modern Retail Fulfillment Techniques

OrderDynamics

Retail fulfillment is the transfer of goods to a customer after they have purchased products. Today, there are several means of using the supply chain to deliver merchandise to a shopper. As pointed out above, direct in-store retail fulfillment is the easy case.

The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Point of sale systems in-store are not connected to online catalogues or carts. The silos mean that sales, billing and fulfillment staff can’t readily access a clear, unified picture of each individual customer. The e-commerce platform can handle all of these complexities and more.

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations. Get your free comprehensive omnichannel report now. 53% of U.S.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Are you ready to bring your brick-and-mortar store into the world of online shopping? You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Rohan Moore , founder and CEO of UK fashion company, Olive Clothing.

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3 Ways Retailers’ Apps Can Increase In-Store Purchases

Sailthru

In 2011, 35% of Americans reportedly owned a smartphone of some kind. But by the end of 2016, that number skyrocketed to nearly 80%. Americans over the age of 50, the low-income population, and — of course — younger generations are now all mobile-enabled.

Cegid Connections 2017 – Day 2: Commitments

Cegid

We’re back for day 2 of Cegid’s international user conference. Innovation, the cloud and artificial intelligence are on the agenda – not forgetting the mobilization of the whole global ecosystem. The launch of Shopping, the first unified in-store retail platform.

Retailers on the Move with Mobile POS

Cegid

The store is still the strong heart of retail, offering consumers the opportunity to touch, feel, try on, explore, engage and buy, all under one roof. Ultimately, the consumer wants the best of both the physical and digital retail worlds. The Crucial Role of Mobile POS.

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Retail Trend: Store Transformation

Cegid

Retailing hasn’t just changed with the advent of online commerce. Online, you can’t touch and feel a fabric or smell a fresh bowl of strawberries. Just how retailers choose to transform their businesses can vary a great deal, yet there is some common ground in terms of best practices.

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9 Offline Sales Channel Strategies to Drive Growth!

Demac Media

The percentage of total sales from online is growing, but you can’t ignore the opportunity that offline still holds. Think of it less as online vs. offline, and more like achieving a unification between to two. OPTIMIZE POINT-OF-SALE EXPERIENCE.

Unified Commerce: An Operations Director’s Top 5 Priorities

Cegid

Operations Directors have been at the forefront of the omnichannel revolution, driving strategic change while managing the day-to-day challenges of uniting digital and physical touchpoints. But just as the light starts to appear at the end of the tunnel, the bar is rising once again. Retail is moving beyond omnichannel towards unified commerce – bringing channels together around the common goal of serving the customer.

Unified Commerce: a CIO’s Top 5 Priorities

Cegid

Creating a seamless shopping experience for consumers, across whichever channels they happen to choose, has been the principal focus in omnichannel retailing over the last three years. However, the bar is rising again, as retailers move beyond omnichannel towards unified commerce. In 2017, the emphasis will switch to bringing those channels together around the common goal of serving the customer. Make the mindshift from omnichannel to unified commerce.

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9 Offline Sales Channel Strategies to Drive Growth!

Demac Media

The percentage of total sales from online is growing, but you can’t ignore the opportunity that offline still holds. Think of it less as online vs. offline, and more like achieving a unification between to two. OPTIMIZE POINT-OF-SALE EXPERIENCE.

How To Define And Leverage Shopper Marketing

Wiser

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . So, is shopper marketing just any strategy that moves shoppers closer to the point of sale?

How to Overcome Cart Abandonment at Your eCommerce Store

Wiser

Did you know that the average cart abandonment rate at the beginning of 2018 was 75.6 That’s a lot of untapped potential, and cart abandonment is a very real issue facing eCommerce retailers today. Thankfully, there are plenty of tactics you can use to try to reduce that 75.6

33 Important eCommerce Acronyms Every Retailer Should Know

Demac Media

How many times have you been reading something related to eCommerce and you’ve been lost because of all the acronyms that are plastered all over the page? To calculate your company’s average order value, simply divide total revenue by the number of orders.

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