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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Adopting NewStore’s modular, mobile-first omnichannel cloud platform will allow Filson and Shinola store associates to provide more personalized service by consolidating customer, order and inventory data into one iOS app.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

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Janie and Jack Integrates New POS System to Up Omnichannel Experience

RIS News

The children’s clothing retailer is migrating its legacy point-of-sale system to a cloud-based, omnichannel solution.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. billion in retail sales. We are leveraging our consumers and our collective $16.5

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