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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

RIS News

Fossil Group is implementing new mobile point-of-sale technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be live in hundreds of Fossil locations across 19 countries.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

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Pacsun Taps External Partner to Streamline U.S. Fulfillment

Retail TouchPoints

By handing operations off to Cart.com, Pacsun will be able to tap into the company’s “scale, proprietary technologies and operational expertise” to “enhance our efficiency and increase customer satisfaction,” said Russell Bowers, COO and CFO of Pacsun in a statement. fulfillment operations.