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Making High Conversion and High Security Play Nicely Together

Retail TouchPoints

Ecommerce companies have to balance two big ideas right now: A low-friction customer journey that turns into a high conversion rate; and A high-security marketplace that is compliant with government mandates. Why Conversion and Security Aren’t Mutually Exclusive. Conversion and security can actually be friends. Not true, though.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

For that generation, this,” Hawkins said holding up his cellphone, “is just who they are, and they demand a great experience — they want it now, they want it easy, they want it fast and they want it secure. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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How to Never Put a Foot Wrong in Retail Media

Retail TouchPoints

Seamless Omnichannel Sales Attribution Running campaigns depends on specialized, integrated software that provides a platform to buy and sell media, manage campaigns and optimize omnichannel advertising experiences across print, digital, streaming, out-of-home and digital-out-of-home media.

Retail 311
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Radar Secures $30 Million in Series A Funding

Retail TouchPoints

Radar , a technology company that provides a platform to support in-store inventory accuracy and location, has secured $30 million in a Series A funding round led by returning investor Align Ventures, along with The Ferrante Group, Future Archives and RX Ventures, which is the venture capital arm of South American retailer Lojas Renner.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

I think this is a very large tipping point for privacy and security, and the way we think about how our personal information is being used in our relationships with brands and platforms.” Having greater control over how their personal data is used would make many consumers feel more secure ( 51% ), even empowered ( 49% ).

Marketing 279
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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. We will experiment with different offline retail formats accordingly.