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The 4 Reasons Your Customers Are Leaving Your Site And Ditching Their Shopping Carts

RTP blog

This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close the loop upon checkout. In fact, retailers across the board see shopping cart abandonment as a high-priority concern, so what makes consumers go dark before closing the sale?

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. So for us it’s really about getting the right products to her at the right time.”

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Creating a Mobile App For The Omnichannel Shopper

Optimizely

To illustrate this point, we downloaded 3 retailers’ mobile apps and abandoned an item in each app’s shopping cart. When we switched to web to make our purchase – which 35% of customers do, according to research by ThinkByGoogle – we were surprised to find that our shopping carts were empty.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Instacart and AWG are working closely together to help independent retailers set up online shopping and delivery services, as well as equipping stores with technology solutions like Caper Carts smart shopping carts, which use computer vision and AI to automatically identify items as they are placed in the cart.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.