Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Department Stores ( 66% ) and Home & Houseware ( 65.9% ) followed closely behind, showing that verticals with high SKU counts have the most to gain from omnichannel capabilities.

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Retail TouchPoints

MAY 26, 2023

During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Lindsay Mikos, Senior Director of Omnichannel Strategy & Programs at Walgreens.

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BigCommerce

JANUARY 28, 2021

In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…

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Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Retail TouchPoints

AUGUST 23, 2023

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. The XI Platform leverages InMoment’s text analytics engine and deep learning AI to help users understand and respond to all the dynamics impacting the omnichannel business.

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Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Listen to the full episode here: The post The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant appeared first on Zaius.

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Retail TouchPoints

MAY 24, 2022

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, CIO of Asda in a statement.

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Wiser

SEPTEMBER 28, 2017

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. In-Store Returns .

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Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail. This, in turn, leads to higher customer satisfaction and loyalty.

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Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

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Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. So for us it’s really about getting the right products to her at the right time.” said Hawkins.

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RetailDive

JUNE 26, 2023

To stay competitive in 2023, businesses need to provide a seamless omnichannel commerce experience across sales platforms. Here are five strategies to start.

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BigCommerce

MAY 18, 2020

As consumer behaviors change, so must retailers. But, one thing remains the same throughout time: inventory is at the center…

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Retail TouchPoints

APRIL 20, 2023

omnichannel growth strategy over the next three years — the largest investment the retailer has made in nearly four decades of operating in the country. Ikea will invest more than $2.2 billion in its U.S.

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Omnisend

MARCH 23, 2020

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

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ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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RetailWire

JULY 5, 2023

Nike has been a pioneer in omnichannel retailing, and its recent decision to pull back from wholesale distribution is a further example of its commitment to this strategy. In the past, Nike relied heavily on wholesale partners to sell its products.

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Forrester eCommerce

MARCH 31, 2020

A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]. Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use.

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Retail TouchPoints

AUGUST 2, 2023

took the stage at The Lead Summit in Manhattan in July 2023 to talk about how they are adapting their strategies to meet the new realities of DTC retail. Those repeats and referrals simply don’t happen without a good product and a good shopping experience, as Jose Nino, VP of Global Ecommerce and Digital Strategy at the U.S.

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Wiser

FEBRUARY 6, 2023

This means that any businesses that aren’t already creating an omnichannel experience are lagging behind. What Is an Omnichannel Retail Strategy? An omnichannel strategy focuses on creating a seamless experience for shoppers. With this type of strategy, different channels should not be operating separately.

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Retail TouchPoints

NOVEMBER 18, 2021

This includes the creation of the Chief Pharmacy Officer role overseeing the retailer’s omnichannel pharmacy strategy. Our retail stores are fundamental to our strategy and who we are as a company,” said Karen Lynch, President and CEO of CVS in a statement.

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Forrester eCommerce

JULY 30, 2020

Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data.

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Retail TouchPoints

DECEMBER 14, 2020

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. Experience Will Be Top of Mind in the Post-COVID Environment.

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Retail TouchPoints

SEPTEMBER 3, 2020

Haddad as SVP of Real Estate and Construction, to spearhead the company’s store optimization strategy, which will be a key part of its previously disclosed restructuring plan. Haddad brings more than 25 years of real estate experience, most recently as SVP of Real Estate & Store Development at Ascena Retail Group.

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ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

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Salsify

MARCH 9, 2023

This is omnichannel — and creating an omnichannel ecosystem is now critical to driving product and retail brand success. Customers want the ability to connect with brands whenever, wherever, and however they prefer.

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Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. How would you summarize your brick-and-mortar growth strategy and objectives?

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Retail TouchPoints

OCTOBER 23, 2023

For example, Kohl’s has unveiled a new and improved holiday gift guide and is spotlighting its various omnichannel services. Customers will have access to various solutions and services throughout the season.

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Forrester eCommerce

DECEMBER 14, 2022

The sophisticated B2B marketers and advertisers I talk to are always striving to achieve some form of omnichannel reach with closed-loop reporting to refine target audiences at scale with a small number of vendors — no easy task, even with good audience technology.

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Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Salsify

MAY 2, 2023

Consumers increasingly expect retailers to be omnichannel so they can have a seamless shopping experience regardless of whether they’re in a store or online. Technology has created a cultural shift in how consumers shop.

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Omniconvert

JUNE 25, 2020

Unlike the past, The post 11 Omnichannel Marketing Strategies For Ecommerce Businesses appeared first on ECOMMERCE GROWTH Blog. Every ecommerce business looks forward to creating the best customer experience that will determine long-term business success.

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Retail TouchPoints

NOVEMBER 22, 2021

The apparel retailer also has created a new Chief Strategy, Innovation and Development Officer role and begun a search for someone to fill the position. The addition of these key roles creates a more streamlined and agile organizational structure that builds on the success of our geo-focused growth strategy.”.

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