Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel? The post QUIZ: Are You Ready for Omnichannel?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Kibo

JUNE 25, 2020

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020. And the stakes have never been greater.

Omnichannel 117

Omnichannel Download Retail Channel 117

Retail TouchPoints

JANUARY 28, 2022

In this regard, the Mirakl study identified three crucial factors for any enterprise marketplace: Seller and product reviews; Fast delivery; and Curation. Shoppers are clearly open to the idea of buying third-party products directly from the retailers they already know and trust.

Consumer 256

Consumer Customer Experience Customer Retail 256

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 230

Shipping Costs Improvements Live Chat Retail 230

Retail TouchPoints

DECEMBER 14, 2023

The findings quantify just how important brick-and-mortar is to today’s omnichannel consumers and underscore what retail experts already knew — the core of the omnichannel experience is the retail store.” drop in sales on average.

Department Stores 162

Department Stores Omnichannel Apparel Consumer 162

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. A connected omnichannel loyalty experience that works in-store and online.    That’s where a mobile app is so valuable. 

Social Media 70

Social Media POS Gifts Events 70

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Profitero

DECEMBER 20, 2023

Retail media case study. Profitero's Shelf Intelligent Media drives incremental growth, new buyers and ROAS in a growing, competitive retail media market.

Retail 78

Retail Marketing Omnichannel eCommerce 78

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S.

Customer Experience 267

Customer Experience Shipping Costs eCommerce Improvements 267

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

Omnichannel 71

Omnichannel Customer Experience Channel Information 71

Kibo

AUGUST 24, 2017

There’s good news and bad news in Kibo’s latest survey of retailers’ omnichannel […]. The post New Research: Kibo Study Reveals Crucial Gaps In Omnichannel Experience appeared first on The Omni Channel.

Omnichannel 63

Omnichannel Channel Retail 63

Retail TouchPoints

JULY 14, 2021

Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era. While CPGs are looking at geography, retailers are largely looking at specific channels. Is one approach more efficient or effective than the others?

Shipping Costs 264

Shipping Costs Omnichannel Channel Recommendation 264

Omnisend

MAY 30, 2019

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?

Omnichannel 157

Omnichannel eCommerce Marketing Multichannel 157

Smile.io

MARCH 13, 2023

Omnichannel retail This leads to the second top quality of Starbucks Rewards and that is their omnichannel presence throughout the apps and physical retail locations and across their marketing. In today’s competitive environment, just having a loyalty program is not enough.

Payment Services 82

Payment Services Payments Mobile Omnichannel 82

Kissmetrics

JULY 9, 2019

They are taking an omnichannel approach which means they leverage more channels. The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The decline isn’t just related to social media algorithms becoming tougher, though. It’s that businesses are also diversifying their marketing approach.

Social Media 275

Social Media B2B Definition B2C 275

Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits. trillion and $1.43

Consumer 271

Consumer Omnichannel Travel Events 271

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

Retail 286

Retail Omnichannel Channel Mobile 286

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel. What Are Its Benefits?

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

JANUARY 15, 2024

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail.

Retail 308

Retail Customer Experience Technology Operations 308

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. At the same time, many shoppers often want to go to a store for a specific reason that really drags them in.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

365 Retail

JULY 14, 2021

A recent global shopper survey commissioned by DemandTec found that the percentage of shoppers who ‘always’ or ‘almost always’ shop online rose from 7% pre-COVID to 35%, a 5x increase, according to the study respondents, who spanned Brazil, France, Germany, the UK and the US.

Omnichannel 98

Omnichannel Presentation Channel Electronics 98

Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Still, only 50% of online stores allow shoppers to sort by availability , according to the Omnichannel Retail Index. Beyond the Shelf.

eCommerce 266

eCommerce Omnichannel Comparison Shopping Recommendation 266

Retail TouchPoints

MAY 18, 2021

The study also revealed that many of these behavioral changes are here to stay: 95% of consumers said they expect at least one COVID-related lifestyle change to be permanent.

eCommerce 183

eCommerce Shipping Costs Fulfillment Supplies 183

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. The Generational Insights study indicates that while Gen Z still favors debit over credit, their use of credit is on the rise — and they want to build a credit history.

Merchant Services 264

Merchant Services Payment Services Financial Services Omnichannel 264

Smile.io

APRIL 27, 2023

This omnichannel strategy of earning points no matter where you buy LEGOs allows customers to truly earn on any purchase, anywhere. Allowing an omnichannel approach will create a better experience for new members. LEGO allows customers to redeem for a variety of rewards Right from the start, LEGO VIP offers 6.5x

Toys 69

Toys Omnichannel Arts Customer 69

ChannelAdvisor

FEBRUARY 17, 2020

The following case study features an omnichannel retailer that leveraged the ChannelAdvisor Managed Services team to grow its digital marketing and in-store revenue — with a strong return on ad spend. During that same period, it achieved over 26% omnichannel revenue growth at nearly an $8 omni-ROAS. THE CLIENT . THE CHALLENGE.

Omnichannel 66

Omnichannel eCommerce Specialty Retailers Merchant Services 66

Retail TouchPoints

DECEMBER 29, 2022

The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met. Omnichannel support system.

Customer Experience 327

Customer Experience Management Customer Retail 327

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. The study found that four out of five are worried about the health of the U.S. Almost all of Gen Z chooses to shop in person; they are truly the omnichannel shopper,” said Cegielski.

Food and Beverages 273

Food and Beverages Travel Hobbies Shipping Costs 273

Retail Technology Review

APRIL 30, 2019

New data released by Adyen, the payments platform of choice for many leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Indexanalyses data across its global payments platform, which processed €159 billion in transactions in 2018.

Payment Services 79

Payment Services Omnichannel Retail Internet Retail 79

Wiser

MARCH 6, 2019

Learn more in our own TYR case study , or get a quick glimpse of the challenges that faced TYR over at Chain Store Age. Here’s a sneak peek of what you can read in “ Vertical Athletic Retailer Ensures Omnichannel Price Compliance.” ” Get the full picture on Chain Store Age !

Omnichannel 74

Omnichannel eCommerce Retail Operations 74

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

eCommerce 285

eCommerce Fulfillment Shopify Omnichannel 285

Smile.io

MAY 26, 2023

The quick scans, the barcode display, and the in-store functionality all leverage the grab-and-go nature of a mobile device, making Target Circle an omnichannel dream come true. Target Circle uses customer purchase data to personalize offers By now you’re probably realizing that Target’s rewards program has a lot going on.

Payment Services 46

Payment Services Mobile Shipping Costs Customer Experience 46

Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Shopping with a PC or smartphone only ranks second and third in the PwC study. These include NFC, omnichannel and wallets like Apple Pay. Are you Listening? Payments play a key role.

Payments 269

Payments Payment Services Social Media Electronics 269

Retail TouchPoints

JANUARY 10, 2024

That means he studies culture and how we as humans live, interact and respond emotionally and physically to the world around us in order to help brands shape their physical experiences. When you do that kind of study, it frees you to think about who the end user is.” But by practice — and by passion — he’s a cultural anthropologist.

Retail 255

Retail Consumer Arts Information 255

Retail TouchPoints

MARCH 26, 2021

A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products. Customers expect a seamless omnichannel shopping experience that enables them to buy anywhere and pick up anywhere with the least cost and hassle. Distributed Order Management System for Order Routing.

Customer Experience 311

Customer Experience Technology Customer Fulfillment 311

Retail TouchPoints

JULY 20, 2022

With consumers feeling increasingly worried about missing and damaged packages, SMB retailers that adopt personalization methods — from real-time package tracking and multiple delivery options to an omnichannel ecommerce approach — can improve both their bottom line and provide peace of mind for consumers.

Shipping Costs 318

Shipping Costs Shipping Merchant Services Payment Services 318