Northern Tool Builds Up its Omnichannel Foundation With Brick-and-Mortar Expansion
Retail TouchPoints
JULY 8, 2022
Launched by Don Kotula in 1981 as a mail-order business that offered a patented log splitter design, Northern Tool & Equipment moved into brick-and-mortar retail later that year, expanded online in the 2000s and is now a leading omnichannel retailer for tradespeople, DIY enthusiasts and hobbyists. Engagement Across All Channels.
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