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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As more consumers continue avoiding crowded public places , they’ll increasingly turn to online shopping to get their essentials. In fact, JD.com , China’s largest online retailer, has seen sales of common household staples quadruple over the same time period last year.

eCommerce 204
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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

As a large online retailer, this client used 8 load balancing servers for their website. This large online retailer had some additional problems. T heir internal search result URLs were getting indexed by Google (thin pages that only showed search results and no content, etc.) Disallow: /.

SEO 110
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Amazon has shown time and time again that it has a heavy influence in the entire digital advertising landscape.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

As the industry continues to change, it is essential that online retailers invest in a durable foundation for all conversion modeling. The Status will go back to simply saying Recording conversions, but will mention enhanced conversions when you hover over it.